I’ve received this question from several customers: After installing the Google Tag Manager code on my website, do I still need the Google Analytics code or can I remove it?
The quick answer is this: Once you have installed the Google Tag Manager code AND added Google Analytics to Google Tag Manager, you can remove the Google Analytics code.
Read on to discover why you can remove the Google Analytics code after you have installed Google Tag Manager.
Explained: How Google Analytics and Google Tag Manager Work Together
This question gets asked frequently because Google Tag Manager (GTM) is such a buzzword nowadays. People rush to install GTM without really knowing what it really is or what it does.