social media analytics

Predictive Analysis & Your Business: A “Targeted” Lesson

When marketing and big data analytics merge, the ability to predict behaviors can be downright eerie.

social media analytics

Predicting Customer Behavior

In this article, we will take at how retailing giant Target used predictive analytics to determine if a customer was pregnant and how your company can follow the same principles to identify, predict, and influence customer behavior.

An irate father enters a Target story demanding that they stop sending his daughter promotional information about pregnancy products.

“She’s just a teenager,” he exclaims. “What kind of business are you running? Please stop this nonsense of sending adult material to my young girl!”Read More

Richard CummingsPredictive Analysis & Your Business: A “Targeted” Lesson