In this post, I am going to take you on a Google Analytics walk-through to show you how to easily track user behavior [Call-To-Actions and Click-Through-Rates] to determine how to improve your website.
Most small businesses never do this.
They simply install Google Analytics and then do little else. They will then occasionally visit their Google Analytics page and look at the total amount of traffic their website is getting.
Why do people not dig deeper with Google Analytics? Because it’s seem so dispiritingly complicated.
Well, not so today.