SEO Mistake

The One Giant SEO Mistake That You Are Making

SEO MistakeIf you were to name the one giant SEO mistake that you are making, what would it be?

Who me?  I’m not making any mistakes”.

You and I know that we all make mistakes and you are probably making this one giant SEO mistake.

My inspiration for this post comes from my SEO article of the week by Stephan Spencer:  5 super-common SEO mistakes content marketers make.

In his article, Stephan lists these 5 SEO mistakes that everyone is making:

  1. Hustling for likes instead of links
  2. Misplacing the content
  3. Targeting the wrong audience
  4. Being activity-focused
  5. No help from a power user

I highly recommend Stephan’s article as he articulates each position thoroughly.Read More

Richard CummingsThe One Giant SEO Mistake That You Are Making
local seo tool 2016

7 Tools to Improve Local SEO in 2016

local seo tool 2016When it comes to generating more business from the web, small business owners often forget to ask themselves why local SEO is important to their company’s success. DIY SEOers are so concerned with keeping marketing budgets to a minimum, so they slap some keywords in the appropriate meta keyword section of their SEO plugin and call it a day.

Off-site local SEO optimizations are left out in the cold and business owners sit in their office wondering why the phone isn’t ringing.

Here are seven tools designed for small business owners to improve local SEO (off-site and on-site) and to start generating more leads and sales from your website.

Read More

Guest Author7 Tools to Improve Local SEO in 2016
unnatural-links-1

Google Unnatural Links Penalty Strikes Again!

On Saturday, many webmasters received a stinging letter from Google that begins:  “Google has detected a pattern of links from your site to other sites that is either unnatural or irrelevant.”

It’s as if it’s 2010 again when many webmasters were receiving Google Webspam penalties and having their websites completed decimated.

6 years later…should this still be happening?  I just asked this question rhetorically on Twitter:


Read More

Richard CummingsGoogle Unnatural Links Penalty Strikes Again!
Google PagRank Dead

The “Passing” of PageRank: A Round Up of the Top 10 Posts

The tool that many SEO’s have used for several years, Google PageRank, is officially dead…or dying.  Sources say that PageRank data will be unavailable within a couple of weeks.

I still see the PageRank data in my Chrome Open SEO browser and stats toolbar  as you see below:

PageRank Death RoundUp

But, presumably, this data will disappear in short order.

So, what is the reaction of the masses?  Let’s take a look at the top posts with quotable Tweets about the death of PageRank in this weekly round-up.
Read More

Richard CummingsThe “Passing” of PageRank: A Round Up of the Top 10 Posts
should you auto-message

Can/Should I Auto-Message My Followers on Twitter?

should you auto-messageQuestion:  I’ve only been using Twitter for about one year and I notice that a lot of people that I follow send me a direct message like:  “Thanks for the follow.  I’d like to offer you free access to this small business marketing PDF as a token of my appreciation. ”

So, my question is this:  How are these people auto-messaging me via Twitter and, secondly, is this considered a good business practice or is it spammy suicide?  Thanks, Gina in South Carolina 

Answer:  Gina, unknowingly, you have opened a can of worms that is the subject of much debate.  Let’s tackle the first part of your question and then we’ll get into the sometimes “heated” debate about whether you should auto-direct message people who follow you on Twitter.
Read More

Richard CummingsCan/Should I Auto-Message My Followers on Twitter?
title generators that get the click

9 Powerful Blog Title Generators That Drastically Increase Click-Thrus!

title generators that get the clickToday, we bring you our 2018 reviews of the top 9 most powerful blog title generators on the market.

Why are these reviews important?

Because 80% of readers NEVER make it past the article title (see more stats below)!

Here is a clickable breakdown of the article contents:

“A writer should spend half of the entire time it takes to write a piece of persuasive content on the headline!”

This piece of advice, attributed to the best copywriters of all time by Copyblogger, is one that everyone should follow yet very few do.

Whether it’s a time constraint or lack of belief in the premise, the bottom line is this:  You need to improve your article titles so that you get more clicks!

Fortunately, these online blog title generators are here to help us unleash our dormant creativity and improve our on-page SEO.

In this article, I am going to take a look at the top 9 headline generators that will get you more clicks.

Now, let’s get to it!Read More

Richard Cummings9 Powerful Blog Title Generators That Drastically Increase Click-Thrus!
surprising-smartphone-statisics

9 Startling Mobile Marketing Stats You Must Know in 2018

actionable-mobile-marketing-statistics-1Statistics tell a story and the latest mobile marketing statistics tell this story:

You have to optimize everything you do online for mobile!

Whatever, I’m gettin’ by just fine without it. Can people just stop shouting about mobile this and mobile that?”“.

Not until you listen — sometimes you just need cold hard facts to spur you to action.

So here are 9 startling mobile marketing statistics you must know (and act on!) in 2018, each introduced with a corresponding Tweet.
Read More

Richard Cummings9 Startling Mobile Marketing Stats You Must Know in 2018
value of inbound anchor text

SEO & Inbound Link Anchor Text: Does inbound anchor text still matter?

value of inbound anchor textThe question that we are going to look at today is this: Is inbound anchor text still relevant when it comes to SEO best practices?

We know that it used to be. As you’ll see below, the volume of inbound links using specific anchor text was such an influencer, and yet so easily manipulated, that it threatened Google’s entire business.
Read More

Richard CummingsSEO & Inbound Link Anchor Text: Does inbound anchor text still matter?
local search marketing seo

Google Places SEO: 8 Proven Ways to Dominate Google Local in 2018

local search marketing seoDo you want to dominate your Google local places search results in 2018? Then follow the 8 SEO steps listed below and you will beat your local competition!

Many businesses, especially small businesses, think that achieving first-page organic search results (as opposed to paid-for AdWords type results) is a near impossibility.

But the truth is, for local businesses, success in the organic results is now more achievable than ever. With a little SEO ingenuity and knowledge of how Google places SEO works, you’ll always have the upper hand on the competition.

Businesses simply need to understand how the local search results work and that is what I am going to explain in this article:

Read More

Richard CummingsGoogle Places SEO: 8 Proven Ways to Dominate Google Local in 2018
online market tools for small business

7 Free and Effective Market Research Tools for Startups and Small Businesses

online market tools for small businessPutting up a business, regardless of the size, is not a walk in the park.  One must have extensive knowledge on the industry and excellent leadership skills to boot.  Apart from skills, you have to be resourceful too. Now that we are in a digital world, all resources are almost spoon-fed to us.  But, without proper knowledge on what to use, your business will falter.

Gone are the days when you need to send a person to do a house-to-house survey to gather facts and information about your product. Market research tools are more effective, efficient, and diverse than ever.

While outsourced research services are effective for in-depth research, these 7 free yet effective market research tools are relatively helpful as a starting point:
Read More

Guest Author7 Free and Effective Market Research Tools for Startups and Small Businesses
social media challenges for small businesses

10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them!

social media challenges for small businesses

How Small Business Succeed on Social Media…and How They Fail!

Small businesses consistently fail at social media. True or False?

If you answered “true”, you are correct. Small businesses setup social media accounts and are then victims of their own great expectations.

The bottom line is this:

Read More

Richard Cummings10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them!
virtual offices search engine results

Warning: Virtual Offices in Google My Business to Succeed in Google Local Places

virtual offices search engine resultsIf you intend to create a virtual office to include in your Google My Business profile to maximize your Google Places SEO positioning, you may want to reconsider.

A client of The SEO System in St. Louis recently asked me if he could succeed in Google local places in other cities by establishing virtual offices in those cities.

The question surfaced because he had noticed his competition having some success by establishing a virtual office in that location and then, rather quickly, getting a Google local listing for that location.

But, what may seem like a good idea at first, is not.

While establishing a virtual office and including that in your Google My Business profile to game the search engines may provide some short term gain, it will produce dire consequences for your business in the long run.

Read More

Richard CummingsWarning: Virtual Offices in Google My Business to Succeed in Google Local Places
small business brand building

Small Business SEO: How to Build Website “Authority” & Brand Awareness

small business brand building

Small Business: How To Build Your Online Brand

Let’s not mince words:  Small business SEO got a lot harder in the last few years.  Google updated their algorithms to favor authoritative brands and you have very little immediate chance of competing in any competitive niche.

Want a prime example of this?  Simply do a Google search for “Small business SEO”.   Ideally, who should compete for this term?  A small business, right?

Nope. The first result, 5 Ways Small Businesses Can Compete With Giants in SEO, comes from Entrepreneur media.  Check out their LinkedIn profile, which currently lists 1,832 employees.  And this does not even factor in the hundreds of guest authors that write for them, one of whom is Jayson DeMers, who wrote the article.Read More

Richard CummingsSmall Business SEO: How to Build Website “Authority” & Brand Awareness
small-business-internet-marketing-tips

10 Internet Marketing Ideas For Your Local Business

small-business-internet-marketing-tipsAre you the owner of a small business such as a clothing boutique, lawyer, dentist, plumber, or restaurant? If so, we have Internet marketing tips tailored specifically for small businesses like yours.

In this article, we discuss ten proven Internet marketing ideas to get new customers and clients for your local small business in 2016.

Our small business marketing tips assume only two things:  (1) You have an existing website and (2) you prominently display your local name, address, and phone numbers (NAP) on your website.  These two things are essentially for local small business online success.

With those two things in place, let’s have a look at 10 small business marketing tips that you can use to beat the local competition.Read More

Guest Author10 Internet Marketing Ideas For Your Local Business