The Insanely Simply Online Marketing Blog

If you intend to generate traffic to your website, you need an SEO expert, but who can you trust?

In the past year, Google has modified their search algorithm to prevent it from being manipulated by sketchy, so-called SEO professionals.  Unfortunately, many reputable companies bought the services of these so-called SEO professionals and only now, after seeing their rankings plummet in the search engines, have these reputable companies seen the error of their ways.

What happened?Read More

Small businesses, typically with tighter budgets than their larger counterparts, often ask the question: “Do I need to implement SEO for my site?”

In this article, we will explain why small businesses need SEO more than their larger competitors and how they can implement effective SEO on their small business budget.

Why Small Businesses Need SEO

If you are involved in running a smaller business, you are familiar with the notion of “wearing many hats”.  Not only do you have to run your core business, you are involved in every decision for your company.  At some point, one of the questions that invariable arises is “What is SEO and do I need it?”Read More

[quote]With the latest Google Panda Penguin Webspam update, Google now penalizes SEO over-optimization. We will take a look at this penalty and what you can do about it.[/quote] Read More

In yesterday’s article, we talked about SEO for Small Business and the one mistake often made by small businesses as they start down the path of search optimization: They optimize for their company name–which nobody knows about–instead of what they do, which are the terms which people actually use when searching.
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In this article, I will tell you the most basic SEO lesson that often eludes small businesses who are trying to achieve organic search results.

Small business owners are faced with a great challenge when it comes to SEO. They want to achieve great organic search results but they don’t have the time, the staff, or the money to hire an SEO company. In fact, one of the reasons that I developed The SEO System was to deliver an affordable online marketing solution for small businesses.
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