You Need An SEO Expert, But Who Can You Trust?

Written by | Date Updated: December 11, 2014

Can I Trust My SEO Company

If you intend to generate traffic to your website, you need an SEO expert, but who can you trust?

In the past year, Google has modified their search algorithm to prevent it from being manipulated by sketchy, so-called SEO professionals.  Unfortunately, many reputable companies bought the services of these so-called SEO professionals and only now, after seeing their rankings plummet in the search engines, have these reputable companies seen the error of their ways.

What happened?

How SEO Companies Failed Their Clients

Google has historically based search engine placement on the number of inbound links to your website, the quality of each of these links, and the anchor text used within these links.  Before the recent changes, you could generally get to the top of the search engines based solely on the number of links and the anchor text used within these links.  Quality mattered but quantity could often outdo quality, especially if competition was thin.

The result of these practices led to many sites getting to the top of the search engines that were very weak websites.  In other words, these bad websites were were effecting Google’s bottom line business, which is to return the best sites that they can based on what a user types into the search query box.  To improve their business, Google reevaluated the criteria they used to search websites.

Let’s look at an example at how many SEO companies failed their clients, many of whom became victims of the Google SEO Over-Optimization penalty.

Google has always stressed diversity in an inbound link portfolio.  This is natural and Google always looks for natural linking patterns.  Well, let’s say company A wants to get to the top of the search engines for the term “buy property in Costa Rica”.  They hire an SEO company which charges $3,000 dollars a month and promises to get them to the top of the search engines for this query.  The SEO company then begins an inbound linking campaign in which all of the inbound links use the term “buy property in Costa Rica”.

After some initial success and rise in the rankings for this term, the company gets hit by the latest Google algorithm and loses all of their ranking in the search engines.  Why?

The SEO company failed them by implementing unsound and unnatural techniques.  No web page has everybody linking to it with the exact same anchor text–it just doesn’t happen. The client got just the opposite of what they were looking for.  After paying 10’s of thousands of dollars to this SEO company, the client did not gain anything.  They were penalized by Google and removed from Google’s search index.

The problem got so severe that many clients ending up suing their SEO companies.

So, what should you do?

SEO Companies:  Who Can You Trust

Trust Yourself!

As practitioners of white-hat SEO for many years, we at The SEO System realized that SEO knowledge could be automated.  Our goal was to come up with a solution such that somebody who knew no SEO, a complete beginner, could implement SEO for their website without having to study and learn the craft of SEO.

We study SEO everyday and we bottle it up and deliver easy tasks that you can do each day to implement SEO for your own site.  It’s the dirty little SEO secret that SEO professionals don’t want you to know.

You can do your own SEO without knowing any SEO.

The SEO System:  You No Longer Need To Trust An Outsider

Who knows your business better than you?

When you hire an SEO company and pay them thousands of dollars, you are taking your fate and putting it in somebody else’s hands.  As we see above, many of these SEO companies achieved diametrically opposite results for their clients–they got them banned from Google.  It must be said that many legitimate SEO companies did a reasonable job for their clients, but they did not do anything that the client could not do themselves.

How can you do your own SEO?

An SEO company is basically creating and implementing an inbound link strategy for your company.  The creation of this strategy does not take long and then the rest of the time the SEO company is simply creating inbound links based on that strategy.

At The SEO System, we have automated this strategy for you.  We tell you exactly where to go and what to do each day to get your website to the top of the search engines for your chosen keywords.

Our solutions can be implemented by anyone at your company or, if you are an online entrepreneur, you can do the tasks.  Each day when you login to The SEO System, it tells you exactly what you need to do to promote your website.

You do not need to know SEO to be an SEO expert.  We are your affordable SEO solution.

And, if you are doing your own SEO, the only person that you have to trust is yourself.

Get started with a free 60 day trial now >>>

Richard Cummings

Director of SEO, Social Media, and Web Content Development at The SEO System
Richard Cummings has been practicing online marketing for many years and has setup and optimized hundreds of WordPress sites.He founded The SEO System to provide SEO, social media, and online marketing services and software to businesses.
Richard CummingsYou Need An SEO Expert, But Who Can You Trust?