Richard Cummings

Director of SEO, Social Media, and Web Content Development at The SEO System
Richard Cummings has been practicing online marketing for many years and has setup and optimized hundreds of WordPress sites.He founded The SEO System to provide SEO, social media, and online marketing services and software to businesses.
mysql-forgiving-mode

Permanently Set MySQL to “Forgiving” Mode [Using WHM & cPanel]

mysql-forgiving-modeIn this post, I am going to show you how to temporarily and permanently reset your MySQL server from strict mode back to forgiving mode using WHM so that your old, legacy code will work once again.

What happened?  What is MySQL strict mode and why are your “Updates” and “Inserts” no longer working?

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Richard CummingsPermanently Set MySQL to “Forgiving” Mode [Using WHM & cPanel]
google-search-console-add-property

Google Search Console: How To Add A Website Property [New 2020 Updates]

google-search-console-add-propertyThe process of adding your domain to the Google Search Console has been updated.  You now have the choice to add your entire domain property or certain URL-prefix properties.

I like this new approach that Google has taken.  In this post, I’ll explain why it’s better and which solution you should you choose:  domain property or URL-Prefix.

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Richard CummingsGoogle Search Console: How To Add A Website Property [New 2020 Updates]
remove-www-wordpress

How to Remove WWW From Your WordPress Domain

remove-www-wordpressIn this article, we’re going to show you how to remove the www prefix from your WordPress domain.

And, just as importantly, we’ll talk about why you may want to do this and what the ramifications may be. For instance, will you lose all of your current traffic?

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Richard CummingsHow to Remove WWW From Your WordPress Domain
fb-like-as-page

How to Like a Facebook Page As Your Business Page

Facebook Business PageIn this quick how-to post, I’m going to show you how to like a Facebook page as your business page in two easy steps.

One of the main components of our social media software for small business is social  media promotion.  A key part of this strategy is to promote your Facebook page, which is done in part by reaching out to other Facebook pages through comments and likes.

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Richard CummingsHow to Like a Facebook Page As Your Business Page
upload-photos-to-instagram-from-laptop

How to Upload Photos to Instagram From Your Computer in 4 Easy Steps

upload-photos-to-instagram-from-laptopDo you need to know how to easily upload photos to Instagram from your laptop or computer?

If so, this post is for you.

As an online marketing consultant, I am often called upon to manage the Instagram accounts of my clients. This role requires me to upload photos to their Instagram business accounts.

However, I am not the photo-taker — the original photos reside on the smartphones of my clients. So, how can I upload these photos to Instagram?

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Richard CummingsHow to Upload Photos to Instagram From Your Computer in 4 Easy Steps
website-optimization-tips

5 Website Optimization Tips (that are non-negotiable!)

website-optimization-tipsWhen it comes to website optimization, the chances are that your website is NOT optimized at all or only partially optimized.

How do I know this?

Hundreds of people visit our free domain evaluation tool every year and none of them complete the evaluation without finding things that they need to optimize on their website.

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Richard Cummings5 Website Optimization Tips (that are non-negotiable!)
Choosing the Best WordPress Permalink Structure

The Perfect WordPress Permalink URL Structure – There’s Only 1 Answer!

Choosing the Best WordPress Permalink StructureQuestion: What is the best permalink structure for WordPress? My company has setup their WordPress permalink structure using a year/date structure and I don’t think that’s the ideal solution. What do you think?
Mary ~ Bethesda, Maryland

Mary, this is a great question and one that, ideally, is given proper consideration before companies setup their website.

However, as you are experiencing right now and as I have seen countless times, WordPress website owners do not give sufficient thought to this and they end up with a bad permalink structure that then needs to be fixed later on.

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Richard CummingsThe Perfect WordPress Permalink URL Structure – There’s Only 1 Answer!
Google Analytics How To: CTAs & CTRs

A Google Analytics Walk-Through: Easily Tracking User Behavior [CTAs & CTRs]

tracking CTR & CTAs in Analytics

A Google Analytics Walk Through

Google Analytics often seems too difficult, but it doesn’t have to be if you know exactly where to click.

In this post, I am going to take you on a Google Analytics walk-through to show you how to easily track user behavior [Call-To-Actions and Click-Through-Rates] to determine how to improve your website.

Most small businesses never do this.

They simply install Google Analytics and then do little else.  They will then occasionally visit their Google Analytics page and look at the total amount of traffic their website is getting.

Why do people not dig deeper with Google Analytics?  Because it’s seem so dispiritingly complicated.

Well, not so today.

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Richard CummingsA Google Analytics Walk-Through: Easily Tracking User Behavior [CTAs & CTRs]
the-seo-system-mobile-friendly

How Can I Tell If My Website Is Mobile Friendly?

the-seo-system-mobile-friendlyQuestion:  I have been reading so much about how my website should be mobile-friendly.  But, as a small business owner, I have little time to attend to my website.  How can I quickly tell if my homepage and my entire site show up well on everyone’s mobile phone?  It looks good on mine 🙂  Thanks, Barbara, Dallas, Texas

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Richard CummingsHow Can I Tell If My Website Is Mobile Friendly?
google-rankbrain-publish-content

Google & RankBrain: A Simple Example of How to “Time Manage” The SERPs in 2018

google-rankbrain-publish-contentDid you know that if you don’t update your web content, you may be penalized by Google’s new algorithm, RankBrain?

Let’s examine how this can happen and what you can do to prevent it!

Have you ever modified your Google search to only show web content created in the past year, past month, or past week?

Of course you have, and I have, and many others do as well.

I do it because I research many technical issues.  And often, an article written in 2015 does not serve my purposes in 2018.

But this is not just about technology searches.  It’s about nearly every search.  Searchers want the latest information!  We want now!

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Richard CummingsGoogle & RankBrain: A Simple Example of How to “Time Manage” The SERPs in 2018
titles not showing on yahoo and bing

Web Page Title Not Showing on Bing/Yahoo or Says “Official Site”

titles not showing on yahoo and bingSeveral clients have asked me about their web page titles not showing up properly on Bing and Yahoo.

Frequently, instead of the web page title, Bing and Yahoo will say “Company Name – Official Site as you see depicted in the image to the right.

These images are taken from a Yahoo and Bing search for the company Intel.  However, instead of saying  “Intel | Data Center Solutions, IOT, and PC Innovation” which is what their HTML title element (technically, the title is an element and not a meta tag) says, the title of the web page simply says “Intel – Official Site”.

You may take solace in the fact that, if it’s happening to Intel, you probably cannot do anything about it.

But you’d be wrong.

So, let’s take a look at why this is important, why it’s happening, and what you can do about it.

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Richard CummingsWeb Page Title Not Showing on Bing/Yahoo or Says “Official Site”
how-to-track-facebook-call-now

How To Track the Facebook “Call Now” Button

how-to-track-facebook-call-nowThe Facebook “Call Now” button introduced a great way for customers to immediately contact your business when they are using Facebook on their cell phone.

But, after implementing the “Call Now” feature in your Facebook local awareness ads, you will have one obvious question that Facebook is less willing to answer:  Are people clicking your Facebook “Call Now button?

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Richard CummingsHow To Track the Facebook “Call Now” Button