Richard Cummings

Director of SEO, Social Media, and Web Content Development at The SEO System
Richard Cummings has been practicing online marketing for many years and has setup and optimized hundreds of WordPress sites.He founded The SEO System to provide SEO, social media, and online marketing services and software to businesses.
unnatural-links-1

Google Unnatural Links Penalty Strikes Again!

On Saturday, many webmasters received a stinging letter from Google that begins:  “Google has detected a pattern of links from your site to other sites that is either unnatural or irrelevant.”

It’s as if it’s 2010 again when many webmasters were receiving Google Webspam penalties and having their websites completed decimated.

6 years later…should this still be happening?  I just asked this question rhetorically on Twitter:


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Richard CummingsGoogle Unnatural Links Penalty Strikes Again!
convert blog content to video

How To Easily Repurpose Blog Posts for Video

convert blog content to videoVideo accounted for 64% of all Internet traffic this past year.  By 2019, experts estimate this number to escalate to 80%.  How will you tap into this market?

One great way to do this is to repurpose your current and future web content — especially your blogs post — into educational and entertaining videos.

What’s in it for you?  The benefits are clear:  If you don’t do online video marketing, you will be missing out on 80% of all web traffic!Read More

Richard CummingsHow To Easily Repurpose Blog Posts for Video
Google PagRank Dead

The “Passing” of PageRank: A Round Up of the Top 10 Posts

The tool that many SEO’s have used for several years, Google PageRank, is officially dead…or dying.  Sources say that PageRank data will be unavailable within a couple of weeks.

I still see the PageRank data in my Chrome Open SEO browser and stats toolbar  as you see below:

PageRank Death RoundUp

But, presumably, this data will disappear in short order.

So, what is the reaction of the masses?  Let’s take a look at the top posts with quotable Tweets about the death of PageRank in this weekly round-up.
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Richard CummingsThe “Passing” of PageRank: A Round Up of the Top 10 Posts
should you auto-message

Can/Should I Auto-Message My Followers on Twitter?

should you auto-messageQuestion:  I’ve only been using Twitter for about one year and I notice that a lot of people that I follow send me a direct message like:  “Thanks for the follow.  I’d like to offer you free access to this small business marketing PDF as a token of my appreciation. ”

So, my question is this:  How are these people auto-messaging me via Twitter and, secondly, is this considered a good business practice or is it spammy suicide?  Thanks, Gina in South Carolina 

Answer:  Gina, unknowingly, you have opened a can of worms that is the subject of much debate.  Let’s tackle the first part of your question and then we’ll get into the sometimes “heated” debate about whether you should auto-direct message people who follow you on Twitter.
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Richard CummingsCan/Should I Auto-Message My Followers on Twitter?
title generators that get the click

9 Powerful Blog Title Generators That Drastically Increase Click-Thrus!

title generators that get the clickToday, we bring you our 2018 reviews of the top 9 most powerful blog title generators on the market.

Why are these reviews important?

Because 80% of readers NEVER make it past the article title (see more stats below)!

Here is a clickable breakdown of the article contents:

“A writer should spend half of the entire time it takes to write a piece of persuasive content on the headline!”

This piece of advice, attributed to the best copywriters of all time by Copyblogger, is one that everyone should follow yet very few do.

Whether it’s a time constraint or lack of belief in the premise, the bottom line is this:  You need to improve your article titles so that you get more clicks!

Fortunately, these online blog title generators are here to help us unleash our dormant creativity and improve our on-page SEO.

In this article, I am going to take a look at the top 9 headline generators that will get you more clicks.

Now, let’s get to it!Read More

Richard Cummings9 Powerful Blog Title Generators That Drastically Increase Click-Thrus!
surprising-smartphone-statisics

9 Startling Mobile Marketing Stats You Must Know in 2018

actionable-mobile-marketing-statistics-1Statistics tell a story and the latest mobile marketing statistics tell this story:

You have to optimize everything you do online for mobile!

Whatever, I’m gettin’ by just fine without it. Can people just stop shouting about mobile this and mobile that?”“.

Not until you listen — sometimes you just need cold hard facts to spur you to action.

So here are 9 startling mobile marketing statistics you must know (and act on!) in 2018, each introduced with a corresponding Tweet.
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Richard Cummings9 Startling Mobile Marketing Stats You Must Know in 2018
value of inbound anchor text

SEO & Inbound Link Anchor Text: Does inbound anchor text still matter?

value of inbound anchor textThe question that we are going to look at today is this: Is inbound anchor text still relevant when it comes to SEO best practices?

We know that it used to be. As you’ll see below, the volume of inbound links using specific anchor text was such an influencer, and yet so easily manipulated, that it threatened Google’s entire business.
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Richard CummingsSEO & Inbound Link Anchor Text: Does inbound anchor text still matter?
local search marketing seo

Google Places SEO: 8 Proven Ways to Dominate Google Local in 2018

local search marketing seoDo you want to dominate your Google local places search results in 2018? Then follow the 8 SEO steps listed below and you will beat your local competition!

Many businesses, especially small businesses, think that achieving first-page organic search results (as opposed to paid-for AdWords type results) is a near impossibility.

But the truth is, for local businesses, success in the organic results is now more achievable than ever. With a little SEO ingenuity and knowledge of how Google places SEO works, you’ll always have the upper hand on the competition.

Businesses simply need to understand how the local search results work and that is what I am going to explain in this article:

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Richard CummingsGoogle Places SEO: 8 Proven Ways to Dominate Google Local in 2018
social media challenges for small businesses

10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them!

social media challenges for small businesses

How Small Business Succeed on Social Media…and How They Fail!

Small businesses consistently fail at social media. True or False?

If you answered “true”, you are correct. Small businesses setup social media accounts and are then victims of their own great expectations.

The bottom line is this:

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Richard Cummings10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them!
virtual offices search engine results

Warning: Virtual Offices in Google My Business to Succeed in Google Local Places

virtual offices search engine resultsIf you intend to create a virtual office to include in your Google My Business profile to maximize your Google Places SEO positioning, you may want to reconsider.

A client of The SEO System in St. Louis recently asked me if he could succeed in Google local places in other cities by establishing virtual offices in those cities.

The question surfaced because he had noticed his competition having some success by establishing a virtual office in that location and then, rather quickly, getting a Google local listing for that location.

But, what may seem like a good idea at first, is not.

While establishing a virtual office and including that in your Google My Business profile to game the search engines may provide some short term gain, it will produce dire consequences for your business in the long run.

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Richard CummingsWarning: Virtual Offices in Google My Business to Succeed in Google Local Places
small business brand building

Small Business SEO: How to Build Website “Authority” & Brand Awareness

small business brand building

Small Business: How To Build Your Online Brand

Let’s not mince words:  Small business SEO got a lot harder in the last few years.  Google updated their algorithms to favor authoritative brands and you have very little immediate chance of competing in any competitive niche.

Want a prime example of this?  Simply do a Google search for “Small business SEO”.   Ideally, who should compete for this term?  A small business, right?

Nope. The first result, 5 Ways Small Businesses Can Compete With Giants in SEO, comes from Entrepreneur media.  Check out their LinkedIn profile, which currently lists 1,832 employees.  And this does not even factor in the hundreds of guest authors that write for them, one of whom is Jayson DeMers, who wrote the article.Read More

Richard CummingsSmall Business SEO: How to Build Website “Authority” & Brand Awareness
online buying habits

Who Buys Online in 2018?

online buying habits

Who Buys Online?

Who buys products online in 2018?

This is a question that is too infrequently asked by people who try to sell online.

If you have a product that you are trying to sell online, it makes sense to first determine if your targeted audience is one who actually buys products online.

First, you absolutely need to find out if your product caters to those who buy online.

Secondly, to be an effective online advertiser, you need to know your advertising audience exactly! This will save you money and drastically improve the amount of people who actually buy your product.

But, how do you find this out?

In an article entitled “The surprising facts about who shops online and on mobile“, Cooper Smith attempted to find out the answer to this very question.

This topic was further researched in-depth in an article entitled The 19 Ecommerce Trends + 147 Online Shopping Stats Fueling Sales Growth in 2018 by Tracey Wallace.

The conclusions in these articles may surprise you.
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Richard CummingsWho Buys Online in 2018?
lifestyle marketing ideas

Lifestyle Marketing: I’m awesome so check out my web content!

lifestyle marketing ideas

Lifestyle Marketing: Is it for you?

Lifestyle marketing has become one of the hot new terms.

And, when you think about it, this makes sense. After all, who has the most Twitter followers? Is it some online marketing whiz? Some tech genius who knows how to master and perhaps manipulate social media and the search engines? Absolutely not!

It’s Katy Perry, Justin Bieber, Barack Obama, Taylor Swift and these other 96 people.

So, perhaps, instead of researching valuable Twitter Business Tips, you should just go out and get yourself the latest fashionable sunglasses and then show pictures of how hot and successful you are!Read More

Richard CummingsLifestyle Marketing: I’m awesome so check out my web content!
wordpress seo sql injection

WordPress SEO Vulnerable To Attack!

wordpress seo sql injection

WordPress SEO by Yoast Hacked

A security vulnerable has been discovered in the extremely popular WordPress SEO plugin, WordPress SEO by Yoast. This vulnerability potentially opens your WordPress site to a blind SQL injection attack. To remove any potential threats, you should upgrade the WordPress SEO by Yoast plugin to version 1.7.4 or higher immediately.
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Richard CummingsWordPress SEO Vulnerable To Attack!