Richard Cummings

Director of SEO, Social Media, and Web Content Development at The SEO System
Richard Cummings has been practicing online marketing for many years and has setup and optimized hundreds of WordPress sites.He founded The SEO System to provide SEO, social media, and online marketing services and software to businesses.
jon-loomer-facebook-webinar-review

A Review: Facebook Keys to Success Webinar by Jon Loomer

jon-loomer-facebook-webinar-reviewI just “completed” Jon Loomer’s Facebook Keys to Success Webinar and will provide you with a quick review of it here.

Why do I use the word “completed” in quotes?  Well, as you’ll see below, it’s long and I did not quite make it through the entire video.  That is not to say that the content is not engaging, though I do offer some suggestions below; the content is engaging but I was specifically interested in particular sections and so I focused on those.

One of the particular sections that I was interested in was Facebook Ad targeting.  And coincidentally, as quick proof that his methods do work, I signed up for the webinar via a Facebook targeted ad.

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Richard CummingsA Review: Facebook Keys to Success Webinar by Jon Loomer
Google Non Secure Warnings

Google Branding Websites as “Not Secure” – Live Examples – August 2018 Update

Google Non Secure WarningsSince my article long ago exposing the 10 Facts & Myths of Secure (HTTPS) websites and my more recent Definitive HTTPS/SSL WordPress Upgrade Guide, Google has now provided increased incentive for those of you who have not yet upgraded your website to HTTPS — they will brand you as “Not Secure”!

The Google official announcement states that:  “Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.”

Important Post Update – August 2018: Google Chrome now labels all http sites as ‘not secure’…not just pages with forms on them.

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Richard CummingsGoogle Branding Websites as “Not Secure” – Live Examples – August 2018 Update
adwords-average-montly-searches-changes

Google AdWords Now Limits Average Monthly Searches for “Low Spenders”

adwords-average-montly-searches-changesIf you’ve recently logged into Google AdWords to get keyword data, you may notice that the “Average Monthly Searches” column is now not nearly as useful.

The Average Monthly Search column in AdWords may now show something like the photo below:

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Richard CummingsGoogle AdWords Now Limits Average Monthly Searches for “Low Spenders”
Upgrade WordPress to HTTPS/SSL

The 10-Step HTTPS/SSL WordPress Upgrade [2020 Edition]

Upgrade WordPress to HTTPS/SSLI am going to give you the exact instructions on how to upgrade your WordPress website to SSL in under 3 hours AND in just 10 easy steps.

It’s 2020 and you are falling behind the competition if your WordPress website is not HTTPS/SSL! If you’re still not convinced, here are 5 great reasons your site should be HTTPS.

“But wait,” you ask.  “I’ve heard that a WordPress SSL conversion takes tons of research and planning.”

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Richard CummingsThe 10-Step HTTPS/SSL WordPress Upgrade [2020 Edition]
SEO for small business - the statistics

SEO Small Business Statistics 2016: Do-It-Yourself vs Outsource?

SEO for small business - the statistics

Source: Clutch.co

Small businesses, you have a difficult decision to make regarding SEO. Do you do SEO in-house or should you outsource?

As you consider this decision, it’s always beneficial to know what your peers are doing and to find out if they are satisfied with their decision.

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Richard CummingsSEO Small Business Statistics 2016: Do-It-Yourself vs Outsource?
SEO Mistake

The One Giant SEO Mistake That You Are Making

SEO MistakeIf you were to name the one giant SEO mistake that you are making, what would it be?

Who me?  I’m not making any mistakes”.

You and I know that we all make mistakes and you are probably making this one giant SEO mistake.

My inspiration for this post comes from my SEO article of the week by Stephan Spencer:  5 super-common SEO mistakes content marketers make.

In his article, Stephan lists these 5 SEO mistakes that everyone is making:

  1. Hustling for likes instead of links
  2. Misplacing the content
  3. Targeting the wrong audience
  4. Being activity-focused
  5. No help from a power user

I highly recommend Stephan’s article as he articulates each position thoroughly.Read More

Richard CummingsThe One Giant SEO Mistake That You Are Making

Google Unnatural Links Penalty Strikes Again!

On Saturday, many webmasters received a stinging letter from Google that begins:  “Google has detected a pattern of links from your site to other sites that is either unnatural or irrelevant.”

It’s as if it’s 2010 again when many webmasters were receiving Google Webspam penalties and having their websites completed decimated.

6 years later…should this still be happening?  I just asked this question rhetorically on Twitter:


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Richard CummingsGoogle Unnatural Links Penalty Strikes Again!
convert blog content to video

How To Easily Repurpose Blog Posts for Video

convert blog content to videoVideo accounted for 64% of all Internet traffic this past year.  By 2019, experts estimate this number to escalate to 80%.  How will you tap into this market?

One great way to do this is to repurpose your current and future web content — especially your blogs post — into educational and entertaining videos.

What’s in it for you?  The benefits are clear:  If you don’t do online video marketing, you will be missing out on 80% of all web traffic!Read More

Richard CummingsHow To Easily Repurpose Blog Posts for Video
Google PagRank Dead

The “Passing” of PageRank: A Round Up of the Top 10 Posts

The tool that many SEO’s have used for several years, Google PageRank, is officially dead…or dying.  Sources say that PageRank data will be unavailable within a couple of weeks.

I still see the PageRank data in my Chrome Open SEO browser and stats toolbar  as you see below:

PageRank Death RoundUp

But, presumably, this data will disappear in short order.

So, what is the reaction of the masses?  Let’s take a look at the top posts with quotable Tweets about the death of PageRank in this weekly round-up.
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Richard CummingsThe “Passing” of PageRank: A Round Up of the Top 10 Posts
should you auto-message

Can/Should I Auto-Message My Followers on Twitter?

should you auto-messageQuestion:  I’ve only been using Twitter for about one year and I notice that a lot of people that I follow send me a direct message like:  “Thanks for the follow.  I’d like to offer you free access to this small business marketing PDF as a token of my appreciation. ”

So, my question is this:  How are these people auto-messaging me via Twitter and, secondly, is this considered a good business practice or is it spammy suicide?  Thanks, Gina in South Carolina 

Answer:  Gina, unknowingly, you have opened a can of worms that is the subject of much debate.  Let’s tackle the first part of your question and then we’ll get into the sometimes “heated” debate about whether you should auto-direct message people who follow you on Twitter.
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Richard CummingsCan/Should I Auto-Message My Followers on Twitter?

9 Startling Mobile Marketing Stats You Must Know in 2018

actionable-mobile-marketing-statistics-1Statistics tell a story and the latest mobile marketing statistics tell this story:

You have to optimize everything you do online for mobile!

Whatever, I’m gettin’ by just fine without it. Can people just stop shouting about mobile this and mobile that?”“.

Not until you listen — sometimes you just need cold hard facts to spur you to action.

So here are 9 startling mobile marketing statistics you must know (and act on!) in 2018, each introduced with a corresponding Tweet.
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Richard Cummings9 Startling Mobile Marketing Stats You Must Know in 2018
value of inbound anchor text

SEO & Inbound Link Anchor Text: Does inbound anchor text still matter?

value of inbound anchor textThe question that we are going to look at today is this: Is inbound anchor text still relevant when it comes to SEO best practices?

We know that it used to be. As you’ll see below, the volume of inbound links using specific anchor text was such an influencer, and yet so easily manipulated, that it threatened Google’s entire business.
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Richard CummingsSEO & Inbound Link Anchor Text: Does inbound anchor text still matter?
local search marketing seo

Google Places SEO: 8 Proven Ways to Dominate Google Local in 2018

local search marketing seoDo you want to dominate your Google local places search results in 2018? Then follow the 8 SEO steps listed below and you will beat your local competition!

Many businesses, especially small businesses, think that achieving first-page organic search results (as opposed to paid-for AdWords type results) is a near impossibility.

But the truth is, for local businesses, success in the organic results is now more achievable than ever. With a little SEO ingenuity and knowledge of how Google places SEO works, you’ll always have the upper hand on the competition.

Businesses simply need to understand how the local search results work and that is what I am going to explain in this article:

How to win in the local search results by understanding how the local search results work. Click To Tweet

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Richard CummingsGoogle Places SEO: 8 Proven Ways to Dominate Google Local in 2018
social media challenges for small businesses

10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them!

social media challenges for small businesses

How Small Business Succeed on Social Media…and How They Fail!

Small businesses consistently fail at social media. True or False?

If you answered “true”, you are correct. Small businesses setup social media accounts and are then victims of their own great expectations.

The bottom line is this:

Social media won't work for your small business if you don't know how to work it! Click To Tweet Read More

Richard Cummings10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them!