How To Facebook For Business

How To Facebook For BusinessIn this article, we are going to look at “How To Facebook For Business”–the social engine optimization of Facebook. We will review why you need a Facebook business page, how to create your Facebook company page, attract Facebook likes, and update content so that your Facebook presence brings more visitors, both to your website and your Facebook company page.

Facebook, as we all know, is the gorilla of social media. What once was a website just for friends is now a critical business tool. Your business must have a Facebook page. Read More

LinkedIn Business Tips: How To Social Media Marketing Plan for LinkedIn!

If you are not leveraging the power of LinkedIn in for your business, you are missing critical social media opportunities. In this article, we will provide you with critical LinkedIn business tips, demonstrating how to optimize LinkedIn to increase search and social media traffic and achieve your social media marketing goals.

LinkedIn Business TipsRead More

Google+ Image Size: How Can I Shrink It?

google-plus-cover-photoQuestion: Google+ recently changed their default image size for cover photos and it’s way too big for my liking. Is there any way to adjust the size of the new Google Plus cover image for my company page? -Mike, McLean, VARead More

SEO and Social Media: Why Social Media Has Become So Important!

Social Media has become such a critical component of SEO that perhaps SEO should now stand for Social Engine Optimization. In this article, we will take a look at why traditional SEO practices have now fallen out of favor and given way to a whole new SEO ideology, that of Social Engine Optimization.

the importance of social mediaThis is the first article in our series Social Media and SEO, where we address how to optimize your online presence in a social media world. In the series, we will tell you how to create and optimize all of your social media outlets including Facebook, Twitter, Google+, LinkedIn, and YouTube.

As a first step, today we are going to look at why social media must become an integral part of your SEO strategy.Read More

How to Respond to Positive and Negative Feedback on Social Media

social-media-opinionsSocial media allows consumers to voice their opinions about a brand to a wide audience, more quickly than ever before. Platforms such as Twitter and Facebook allow consumers to lead the conversation, leaving brands with little control over what is said. However, brands do have control over how they take action when either negative or positive comments about them are published on social media.  Read More

Twitter Business Tips: How To Social Media Marketing Plan for Twitter!

Are you effectively using Twitter for your business? In this article, we are going to look at Twitter how to business tips to improve your social media marketing plan. This article on Twitter optimization focuses on establishing your Twitter identity, creating and customizing your Twitter account, and optimizing your Twitter involvement for maximum results.

Twitter Business Tips

This article is part of our Social Engine Optimization series, a series that tells you how to incorporate social media in your SEO efforts.Read More

Booz Allen Hamilton: A Social Media Fiasco!

IT consulting firm Booz Allen Hamilton, with government contracts worth billions of dollars, is not minding their social media outlets very well in the wake of the “Edward Snowden” issue. Take a look at the Facebook photo below:

Booz Allen Social Media

Consumers React to Booz Allen, Edward Snowden, and Spying

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The Two Free Duplicate Content Checkers That You Need [2018 Edition]

duplicate-contentBecause Google frowns on duplicate content, you need access to quick, easy-to-use duplicate content checker software for your website to avoid any SEO penalties.

Most of you know that duplicate content on your site is a “no-no” in the eyes of Google. In all likelihood, the big G will penalize you for duplicate content.

However, duplicate content on your website is not the only problem. What if other websites have copied your content? And, even worse, what if they outrank you in the search engines for content that you created?

So you need to be able check for duplicate content in two scenarios: (1) Duplicate content on your site. And (2), duplicate content copied from your site.

Below, I will tell you how to check for duplicate content on your website and how to check for content that people have copied from your website.

To accomplish this, we’ll use the two free online duplicate content checkers that you need in 2018.

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What Is My Google+ URL Address?

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Google Plus URL: The Proper Format

Question: What is my exact Google+ URL? I keep reading about the benefits of Google Authorship and that I need to get my Google+ profile out there, but I want to know what is the proper Google+ URL. When I hover over my name it gives me subdirectories like “https://plus.google.com/u/0/ XXXXXXXXXXXXXXXXXX”. So, what is the proper format for the Google+ URL? -Nancy, Dallas, TXRead More

WordPress and Encrypted Search Terms?

encrypted search terms WordPress

WordPress Stats: Encrypted Search Terms

Question: Why am I seeing encrypted search terms in my WordPress Stats? I always use to see all of the keywords that people would use to find my pages. Now, I see just a few keywords and the one with most hits just says “encrypted_search_terms”. What is going on? -Catie, Bethesda, MDRead More

Five Tips for Better Online Copywriting

online-copywriting-tips

5 Essentials Online Copywriting Tips

If you run a business, it’s likely that you’ll need to learn some copywriting skills. Writing content that resonates with a target audience and inspires them to take action is especially important when you’re selling products or services online. If you have no prior experience though, it can be a daunting task.

Let’s take a look at five ways in which you can improve your copywriting.

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web-content-creation-vs-promotion

Content Creation vs Marketing: How I Increased Blog Traffic 3000% Using the Pareto Principle!

pareto-principle-marketingHave you heard of the Pareto Principle as it applies to online marketing and web promotion? If not, this article may be the key to unlocking the organic traffic you rightly deserve.

Do you spend the bulk of your time creating web content OR marketing content that you have already written?

I am going to show you how I increased blog traffic 3000% by taking a look at this very question.

It all boils down to the Pareto Principle or, as some call it, the 80/20 rule.

Most online marketers are doing their job wrong.

They hear “authorities” on the Internet exclaim: “Just create quality web content and visitors will come!”

This is the biggest lie perpetuated by those who are already an authority and deceives beginners into thinking that quality web content is enough.

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Quotes in Meta Tags

Quotes in Meta TagsQuestion: Following instructions from your free on-page SEO guide, I am re-writing the meta descriptions for my pages to make them more search engine friendly. In doing this, I have one description that I want to use quotes in. Is it ok to use quotes in my meta description? -Val, Bloomington, IllinoisRead More