Are you effectively using Twitter for your business? In this article, we are going to look at Twitter how to business tips to improve your social media marketing plan. This article on Twitter optimization focuses on establishing your Twitter identity, creating and customizing your Twitter account, and optimizing your Twitter involvement for maximum results.
This article is part of our Social Engine Optimization series, a series that tells you how to incorporate social media in your SEO efforts.
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The popularity of Twitter is enormous. Twitter has, quite literally, been used to report, organize and lead revolutions in various countries. Apparently, people love expressing themselves in 140 characters or less. Your business needs a Twitter account and below we will give you some ideas and links to create, enhance, and explain how to use Twitter for maximum results.
1st Twitter Business Tip: Determine Your Twitter Identity: Who Are You?
The Who once wrote a song called “Who Are You” which ignited a generation of young people and launched the band to super-stardom. They certainly had no idea that the song would one play a role in social media, but it certainly does.
Before creating your Twitter account, you need to decide Who You Are. This is Twitter business tip #1!
This may seem like a silly concept at first but it dictates your entire Twitter future. Will you be creating a Twitter account for yourself or for your business? Or, perhaps, one account to be used by both?
In a great article entitled Which Type of Twitter Account Should You Create?, Lisa Barone discusses all of the options. With one exception, I tend to favor separating your corporate and personal accounts as I wrote in the article Managing Social Media Accounts. The exception is this: If the owner and product are inseparable (e.g. Howard Stern), use one Twitter account. If not, maintain separate identities.
How To Create Your Twitter Account
You can be up and running with Twitter quickly. Before you start, be sure to have a “profile” pic at the ready. If you are posting as yourself, this photo will probably be of you and, for your company, the company logo should suffice. Your Twitter profile picture should be square!
How Customize Your Twitter Account
After you have your Twitter account setup, you should be sure to customize your profile, providing a solid SEO keyword description and a unique look and feel. (Note: Creating customized Twitter backgrounds can take awhile and may require a professional. When you are getting started, you may want to use one of the pre-existing templates to make your page look unique instead of customizing lots of graphics.)
Here are a couple of Twitter business tip links to facilitate your customizations:
How to Customize Your Twitter Design: This is the official Twitter page and contains the basic information about customizing your page.
How to Create Custom Twitter Backgrounds and Choose Your Twitter Profile Picture: This article discusses the design of your Twitter background with dimension detail and examples.
Twitter How To: The New Twitter Header Image
Update: September 17th, 2012
Twitter has just launched a new “header image” feature which allows you to do further modifications and customizations to your Twitter page. You do not need to modify this but it is yet another option now to customize your page. Here is an Twitter how to tip that addresses the recent update:
10 Twitter Header Images Done Right: As always, Mashable was on top of this issue right away. They give great examples of people and companies who have already implemented this feature.
Twitter Business Tip: Mastering and Optimizing Twitter for SEO
When we speak of Twitter and SEO, we are redefining SEO to mean Social Engine Optimization. While the traditional goal of SEO is to move your site up in the natural search engine results–which social media does, our goal is also to generate lots of traffic from the specific social media site. In this case, Twitter!
The most important concept to understand with any social media outlet is the social aspect of it. Too many people create their social media accounts and then talk only about their product without getting involved in anything else. This is called push marketing and it does not work with social media. You must get involved!
The Basics of Twitter Involvement
After setting up your Twitter account and learning how to “tweet”, many companies then post a bunch of links from their website. This is the push marketing mentioned above and will get you nowhere.
Twitter involvement is all about following and being followed. Generally, unless you are a mega-brand, you must follow others to develop a following.
The best place to get started with this is Twitter’s own How should I get started using Twitter? page. In the “how to start tweeting section”, you can found out the secrets to build an audience through retweets and replies.
If you’re a new user, others are more likely to find your messages if they are Retweets or @replies.
What’s a Hashtag?
Finally, one more “basic” Twitter business tip that you need to understand is a “hashtag”. A hashtag is simply a categorization of a tweet. For example, if you tweet “I love my new Samsung Galaxy Note”, nobody will see it. However, if you Tweet “#Galaxy #Samsung I love my new Samsung Galaxy Note”, it will appear as a Tweet for everyone to see who is interested in these categories. Take a look at the example below:
Twitter How To Optimization Tips: Beyond The Basics
The basics of Twitter optimization will get you far. Why? Most individuals and businesses begin Twitter with a flare and quickly fade away because social media involvement takes time.
After you have mastered the basics, you may want to extend your Twitter involvement with more creative participation. For example, you can offer incentives to your Twitter followers with discount coupons and Twitter only specials. Techniques such as these, and the many more mentioned below, work best after you have built a Twitter following.
The best place to begin with advanced Twitter SEO ideas is the Twitter Small Business Guide. This guide contains many examples and best practices you may wish to implement. Following that, view these case studies of people who have achieved a high-level of Twitter success.
6 Twitter How To Optimization Tips
When you go beyond the basics of Twitter optimization, you may enjoy the following updated tips and strategies to maximize your Twitter returns.
16 Creative Ways to Use Twitter for Business: Written by Charlene Kingston, this is one of the best posts on Twitter for Business, with suggestions on how to organize who you follow, create a conversation list, change your visual branding and much more.
17 Examples of Twitter Brand Page Backgrounds to Inspire You: Want to create a great first impression with your Twitter page? Then make it look great! This post presents 17 companies that you lead you by their example.
Top 20 Twitter business tips: A solid list of 20 Twitter tips for business that you should practice.
5 Ways Your Business Should Use Twitter Hashtags: We talked about Hashtags above as a means to categorize your posts so that people interested in that category will view your Tweet. This post goes one step further and delves into different ways to use hashtags.
15 Ways to Use Twitter for Business: Businesses often struggle with how to use Twitter. Here are 15 ways to use Twitter that may interest you.
37 Ways to Use Twitter for Business: If the 15 ways above were not sufficient, Jeff Bullas give you 37 more ways to use Twitter for Business.
Twitter: Measuring Twitter Business Success
After spending time on social media, and in this case Twitter, you will want to measure success in some way. Is all of this time getting you anywhere? Are you gathering customers and increasing your online presence?
6 Easy Ways to Measure Your Twitter Success: This is a well-written concise page which gives you six steps to measure your Twitter success.
Measuring Success on Twitter: This is an in depth article on the different ways to measure your Twitter success.
Twitter How To Business Tips: Conclusion
Most businesses fail with social media for two primary reasons: non-existence (no social media presence) and non-participation.
In this Twitter Business Tips article, we have illustrated how-to Twitter tips to get your Twitter page up and running and how to optimize your Twitter participation so that you thrive.
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