If you still haven’t localized your search engine optimization content, you risk missing out on hundreds if not thousands of clicks. These days, localization is a booming business in part because of the rise of mobile phones, which allow for better customized SEO targeting.
Local SEO is also very important because you want to reach the people who have the greatest chance of buying your product. If you have a pizza shop in Chicago, it doesn’t help you to get searchers from Los Angeles to your site. “Many companies don’t know that localizing their SEO also creates additional listings in the search results, especially when you use Google+.” said a SEO expert from SEO Company Go.
Follow these four easy steps to localize your brand and increase the number of listings in search engines.
Limit Your Area
Make sure you’ve narrowed down the local area that you want to reach, whether by zip code, county or street location. Include those tags and terms in your copy so that your site comes up when people look for results in, say, Albuquerque, N.M., or Rome, Pa. Always use the same address in directories or anywhere else that lets you list your contact info. Switching up your company’s info will confuse the search engine spiders and could cause less power to your local listings ranking.
Know Your Audience
Where is the local audience that you’re seeking most likely to go on the web? Do they head to Twitter and Facebook, or are they more likely to seek you out on Google? Establish a presence wherever that audience might be.
Localize Your Domain Root
There are various tools available on most of the major search engines to localize your domain root. If you are using a WordPress theme, you will have to make sure your theme supports the localization feature.
Mention Your Location in Your Content
Make specific references to your town, city or Google+ business page when you update your social status or fill out directories. Include reference sections on your location on your web site. Frequently identify your company name with its location or the locations around you that you’re trying to target. The more you do it, the better your chance of coming up in a search. Plus, it helps drive home the local identity you want to build for customers.
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