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This post comes from one of our valued visitors.  Read more about guest posting on SEO, social media, and web content marketing here:  Guest Post at The SEO System
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When there's a variety of users with an Instagram hashtag on their posts, it becomes useless.

The Quick Guide to Instagram Hashtag Research

The good news about researching hashtags on Instagram is that it’s a very easy, straight forward experience. The bad news is that it can be quite time-consuming, especially when you’re posting a variety of content. For this article, I’ll be using the microgenre of music, vaporwave. More specifically, I’ll be looking at Instagram hashtag mistakes within the culture.
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Guest AuthorThe Quick Guide to Instagram Hashtag Research
local seo tool 2016

7 Tools to Improve Local SEO in 2016

local seo tool 2016When it comes to generating more business from the web, small business owners often forget to ask themselves why local SEO is important to their company’s success. DIY SEOers are so concerned with keeping marketing budgets to a minimum, so they slap some keywords in the appropriate meta keyword section of their SEO plugin and call it a day.

Off-site local SEO optimizations are left out in the cold and business owners sit in their office wondering why the phone isn’t ringing.

Here are seven tools designed for small business owners to improve local SEO (off-site and on-site) and to start generating more leads and sales from your website.

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Guest Author7 Tools to Improve Local SEO in 2016
online market tools for small business

7 Free and Effective Market Research Tools for Startups and Small Businesses

online market tools for small businessPutting up a business, regardless of the size, is not a walk in the park.  One must have extensive knowledge on the industry and excellent leadership skills to boot.  Apart from skills, you have to be resourceful too. Now that we are in a digital world, all resources are almost spoon-fed to us.  But, without proper knowledge on what to use, your business will falter.

Gone are the days when you need to send a person to do a house-to-house survey to gather facts and information about your product. Market research tools are more effective, efficient, and diverse than ever.

While outsourced research services are effective for in-depth research, these 7 free yet effective market research tools are relatively helpful as a starting point:
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Guest Author7 Free and Effective Market Research Tools for Startups and Small Businesses
small-business-internet-marketing-tips

10 Internet Marketing Ideas For Your Local Business

small-business-internet-marketing-tipsAre you the owner of a small business such as a clothing boutique, lawyer, dentist, plumber, or restaurant? If so, we have Internet marketing tips tailored specifically for small businesses like yours.

In this article, we discuss ten proven Internet marketing ideas to get new customers and clients for your local small business in 2016.

Our small business marketing tips assume only two things:  (1) You have an existing website and (2) you prominently display your local name, address, and phone numbers (NAP) on your website.  These two things are essentially for local small business online success.

With those two things in place, let’s have a look at 10 small business marketing tips that you can use to beat the local competition.Read More

Guest Author10 Internet Marketing Ideas For Your Local Business
remove bad backlinks

How to Spot Bad Links and Weed Them Out of Your Website

remove bad backlinks

Remove Bad Links From Your Site

Now that Hummingbird is on the scene, search on Google has officially changed. And because of its emphasis on high quality links, it’s imperative that you find and remove shady, spam-like links from your site.

Not all links are dangerous, of course, but bad ones could be detrimental to how well you rank in a search. Google Webmaster Tools differentiates between links that are natural (inbound ones that have developed organically) and links that aren’t natural. In most cases, these are the links that came from older link development campaigns. 

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Guest AuthorHow to Spot Bad Links and Weed Them Out of Your Website
seo-predictions-2014

SEO Strategies: The Best White Hat Link Building Techniques for 2014

Google’s algorithm updates (Penguin, released on May 22, 2013 and Panda, confirmed on July 18, 2013) have compelled many to reconsider their SEO strategies. Both updates have adversely affected search queries in search results.

Matt Cutts, Head of Web Spam for Google confirmed that the search engine giant will be rolling out more updates to prevent web spamming and more importantly, to enhance user experiences.

Of the handful of SEO schemes that actually works, Link Building is something to look out for. It’s ever changing and is always full of surprises forcing many SEO agencies and online marketers to constantly rummage for updates in order to keep up.

Link Building

You’ll eventually have to realize you cannot outsmart Google so you might as well play by the rules. It’s a fact that none of today’s link building strategies will last forever. What you can do though, is build links of the highest quality and hope they last long enough before the next algorithm updates roll out.

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Guest AuthorSEO Strategies: The Best White Hat Link Building Techniques for 2014
marketing-strategy-digital-traditional

Marketing Strategies: Digital vs. Traditional Marketing

>marketing-strategy-digital-traditional

Businesses wouldn’t thrive without advertising. If you are a new business owner, your choices can be overwhelming. Advertising media has different types: traditional – print, radio – and the newer version that is taking everyone by storm – digital – or thru the Internet.

Before you decide on what is applicable and appropriate for your business, let us consider the similarities and differences of digital and traditional marketing.Read More

Guest AuthorMarketing Strategies: Digital vs. Traditional Marketing
Pinterest-Strategy

Perfecting Your Pinterest Strategy: How to Create Pins That Go Viral

Pinterest-Strategy

Go Viral On Pinterest!

Watch out Facebook, Twitter, and Instagram—Pinterest is becoming one of the fastest-growing and most popular social networking sites available on the Web.  What makes it so appealing to users?  It features a unique, one-of-a-kind layout and content sharing system that allows individuals and businesses to post, share and spread all kinds of content with the click of a button.

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Guest AuthorPerfecting Your Pinterest Strategy: How to Create Pins That Go Viral
google-adwords-roi

Increase Your Adwords ROI with Conversion Tracking

google-adwords-roi

Achieving Google AdWords Success!

Businesses spend thousands of dollars every month in Internet marketing campaigns especially Adwords. It becomes essential for a business to carefully analyze and track the Return on Investment (ROI) for the campaigns running Adwords.

Conversion tracking is a great way to measure your ad performance with respect to your business goals and find out the exact ROI for your ads running via different PPC campaigns.Read More

Guest AuthorIncrease Your Adwords ROI with Conversion Tracking
seo-tips-for-bloggers-blog-post

SEO and Blogging: 5 Must-Do SEO Tips for Every Blog Post!

seo-tips-for-bloggers-blog-postIf you are thinking of creating a blog, you have to understand how important it is to have search engine optimized content. It is essential to know everything you possibly can about how to create it. Although there are plenty of different bloggers and content writers, only a fraction of them understand how to create content that is properly optimized. So to make sure that you are creating quality web content, we are going to go over 5 excellent SEO tips for every blog post.Read More

Guest AuthorSEO and Blogging: 5 Must-Do SEO Tips for Every Blog Post!
web-responsive-vs-mobile

SEO and Web Design: Responsive vs Mobile

web-responsive-vs-mobile

Responsive Design or Mobile Site?

As more businesses make the move to responsive web design and other options to address the growing demands of mobile users, many questions have cropped up. Namely, businesses want to know what the advantages are to responsive design and what the potential pitfalls of one design are. Here, you’ll find the answers to those questions and much more.Read More

Guest AuthorSEO and Web Design: Responsive vs Mobile
Social Media and Hashtags

What Search Engine Hashtags Mean for SEOs

hashtagsWhat started as a single-network phenomenon has rapidly evolved in 2013 to be a wave of the future, a look at how online searches are being revolutionized. Hashtags are here, they’re becoming more popular and they’re not going away any time soon. This means the SEO landscape is changing once again.

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Guest AuthorWhat Search Engine Hashtags Mean for SEOs

The Value of Investing In Video For Online Marketing

online-video-marketing

Online Video Is A Critical Marketing Component

There are business owners and online marketers who’ve long been convinced that video is a worthwhile online marketing investment.

However, there are still many who hesitate to invest in video primarily because of the expense it entails. Video creation can also be very time-consuming, something that can definitely make a small business think twice about prioritizing it over other marketing investments. What makes it even more difficult to convince businesses of the value of video marketing is the fact that it can be difficult to quantify or predict the returns on this particular investment.Read More

Guest AuthorThe Value of Investing In Video For Online Marketing

How Facebook Graph Search Affects Google

The new Facebook Graph Search has benefits for individual users of Facebook as well as businesses.

[dropcap2]U[/dropcap2]nfortunately, Internet marketers and individuals trying to increase web traffic have not realized a change in Google algorithms and search functions. Google so far has downplayed the effect Graph Search has had on Google search results, which has made people nervous. It’s important to understand a little more about how Facebook Graph works and how it could possibly affect Google.Read More

Guest AuthorHow Facebook Graph Search Affects Google