Putting up a business, regardless of the size, is not a walk in the park. One must have extensive knowledge on the industry and excellent leadership skills to boot. Apart from skills, you have to be resourceful too. Now that we are in a digital world, all resources are almost spoon-fed to us. But, without proper knowledge on what to use, your business will falter.
Gone are the days when you need to send a person to do a house-to-house survey to gather facts and information about your product. Market research tools are more effective, efficient, and diverse than ever.
While outsourced research services are effective for in-depth research, these 7 free yet effective market research tools are relatively helpful as a starting point: