Businesses wouldn’t thrive without advertising. If you are a new business owner, your choices can be overwhelming. Advertising media has different types: traditional – print, radio – and the newer version that is taking everyone by storm – digital – or thru the Internet.
Before you decide on what is applicable and appropriate for your business, let us consider the similarities and differences of digital and traditional marketing.
These are the tried and tested methods of advertising – ads on radio, television and print (newspapers and magazines). People have always thought these ads to be credible and businesses have deemed them to be effective. However, these traditional advertising vehicles have experienced a steady decline since 2010.
Why? The answer to that trend is a change in demographics. Those who grew up with the Internet are now at or near adulthood – the group with the most purchasing power – and these people are more likely to respond to digital methods of advertising.
If you are in this age-group, you can see surely see this behavior in yourself. When you look for a sale or deal, you no longer turn to the newspapers. You look online and search for one.
While television is still the most popular form of advertising, experts expect digital ads to go mainstream and overtake TV ads within the next five years.
Digital marketing is now becoming a must-do with corporations. Most businesses are establishing their online presence and often turn to an Internet marketing agency to guide them through digital advertising. This is a fairly new field and not all are the “experts” they claim; it is important to find an agency that can provide a proven return on investment (ROI).
Digital marketing includes ALL forms of web marketing – social media, business web sites, SEO and banner ads. There are so many advantages of digital marketing that this is now included as a class subject in most business and marketing courses.
Take social media. Social media has such a HUGE impact on people today. When you invest in digital marketing, social media should be covered by competent agencies. Through social media, you have direct and meaningful communication with your customers with near instantaneous feedback! As you establish communication lines through social media, inbound marketing takes effect organically. Without any direct effort, customers can reach out to you and you have the ability to immediately respond to your current and potential customers.
While there is no one effective way to advertise, business are now faced with greater choices than ever before. However, one thing has become abundantly clear: Businesses must combine their traditional marketing vehicles with digital methods to be able to fully maximize the advertising power of media!
Tristan Jasper Escoto is a digital marketing blogger with Optimind Digital Marketing Agency.
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