Learn the Secrets of Building Long-Term Organic Traffic
Several clients have asked me about their web page titles not showing up properly on Bing and Yahoo. Frequently, instead of the web page title, Bing and Yahoo will say “Company Name – Official Site“ as you see depicted in the image to the right. These images are taken from a Yahoo and Bing search for the company Intel. However, …
If you’ve recently logged into Google AdWords to get keyword data, you may notice that the “Average Monthly Searches” column is now not nearly as useful. The Average Monthly Search column in AdWords may now show something like the photo below:
Small businesses, you have a difficult decision to make regarding SEO. Do you do SEO in-house or should you outsource? As you consider this decision, it’s always beneficial to know what your peers are doing and to find out if they are satisfied with their decision.
If you were to name the one giant SEO mistake that you are making, what would it be? “Who me? I’m not making any mistakes”. You and I know that we all make mistakes and you are probably making this one giant SEO mistake. My inspiration for this post comes from my SEO article of the week by Stephan Spencer: …
When it comes to generating more business from the web, small business owners often forget to ask themselves why local SEO is important to their company’s success. DIY SEOers are so concerned with keeping marketing budgets to a minimum, so they slap some keywords in the appropriate meta keyword section of their SEO plugin and call it a day. Off-site local …
The question that we are going to look at today is this: Is inbound anchor text still relevant when it comes to SEO best practices? We know that it used to be. As you’ll see below, the volume of inbound links using specific anchor text was such an influencer, and yet so easily manipulated, that it threatened Google’s entire business.
Do you want to dominate your Google local places search results in 2018? Then follow the 8 SEO steps listed below and you will beat your local competition! Many businesses, especially small businesses, think that achieving first-page organic search results (as opposed to paid-for AdWords type results) is a near impossibility. But the truth is, for local businesses, success in …
If you intend to create a virtual office to include in your Google My Business profile to maximize your Google Places SEO positioning, you may want to reconsider. A client of The SEO System in St. Louis recently asked me if he could succeed in Google local places in other cities by establishing virtual offices in those cities. The question …
Let’s not mince words: Small business SEO got a lot harder in the last few years. Google updated their algorithms to favor authoritative brands and you have very little immediate chance of competing in any competitive niche. Want a prime example of this? Simply do a Google search for “Small business SEO”. Ideally, who should compete for this term? A …
Before the many Google algorithmic changes, press releases were a great tool in your SEO arsenal to publicize your web content. Now, with duplicate content and unearned inbound links incurring high penalties, it’s time to reevaluate this once-proven strategy and ask: Are press releases and SEO still brothers in arms?
In this article, I have placed all the HTTPS/SSL tidbits into a pot and distilled them into these “10 Facts & Myths” about creating secure websites. What inspired me to do this? Recent conversations with both peers and client have taught me two things about creating secure (HTTPS) websites: Many companies still haven’t moved their websites to HTTPS (Learn how …
Now that Hummingbird is on the scene, search on Google has officially changed. And because of its emphasis on high quality links, it’s imperative that you find and remove shady, spam-like links from your site. Not all links are dangerous, of course, but bad ones could be detrimental to how well you rank in a search. Google Webmaster Tools differentiates …
Google’s algorithm updates (Penguin, released on May 22, 2013 and Panda, confirmed on July 18, 2013) have compelled many to reconsider their SEO strategies. Both updates have adversely affected search queries in search results. Matt Cutts, Head of Web Spam for Google confirmed that the search engine giant will be rolling out more updates to prevent web spamming and more …
If you are thinking of creating a blog, you have to understand how important it is to have search engine optimized content. It is essential to know everything you possibly can about how to create it. Although there are plenty of different bloggers and content writers, only a fraction of them understand how to create content that is properly optimized. …
As more businesses make the move to responsive web design and other options to address the growing demands of mobile users, many questions have cropped up. Namely, businesses want to know what the advantages are to responsive design and what the potential pitfalls of one design are. Here, you’ll find the answers to those questions and much more.