A Blog About Web Content Marketing, Creation, Administration, And Analysis
Did you know that if you don’t update your web content, you may be penalized by Google’s new algorithm, RankBrain? Let’s examine how this can happen and what you can do to prevent it! Have you ever modified your Google search to only show web content created in the past year, past month, or past week? Of course you have, and …
To build organic traffic to your web content in 2020, what is the first step you will take? Get social media shares! Nope, not even close.
Several clients have asked me about their web page titles not showing up properly on Bing and Yahoo. Frequently, instead of the web page title, Bing and Yahoo will say “Company Name – Official Site“ as you see depicted in the image to the right. These images are taken from a Yahoo and Bing search for the company Intel. However, …
The Facebook “Call Now” button introduced a great way for customers to immediately contact your business when they are using Facebook on their cell phone. But, after implementing the “Call Now” feature in your Facebook local awareness ads, you will have one obvious question that Facebook is less willing to answer: Are people clicking your Facebook “Call Now button?
I just “completed” Jon Loomer’s Facebook Keys to Success Webinar and will provide you with a quick review of it here. Why do I use the word “completed” in quotes? Well, as you’ll see below, it’s long and I did not quite make it through the entire video. That is not to say that the content is not engaging, though …
Since my article long ago exposing the 10 Facts & Myths of Secure (HTTPS) websites and my more recent Definitive HTTPS/SSL WordPress Upgrade Guide, Google has now provided increased incentive for those of you who have not yet upgraded your website to HTTPS — they will brand you as “Not Secure”! The Google official announcement states that: “Beginning in January …
If you’ve recently logged into Google AdWords to get keyword data, you may notice that the “Average Monthly Searches” column is now not nearly as useful. The Average Monthly Search column in AdWords may now show something like the photo below:
I am going to give you the exact instructions on how to upgrade your WordPress website to SSL in under 3 hours AND in just 10 easy steps. It’s 2020 and you are falling behind the competition if your WordPress website is not HTTPS/SSL! If you’re still not convinced, here are 5 great reasons your site should be HTTPS. “But …
The good news about researching hashtags on Instagram is that it’s a very easy, straight forward experience. The bad news is that it can be quite time-consuming, especially when you’re posting a variety of content. For this article, I’ll be using the microgenre of music, vaporwave. More specifically, I’ll be looking at Instagram hashtag mistakes within the culture.
Small businesses, you have a difficult decision to make regarding SEO. Do you do SEO in-house or should you outsource? As you consider this decision, it’s always beneficial to know what your peers are doing and to find out if they are satisfied with their decision.
If you were to name the one giant SEO mistake that you are making, what would it be? “Who me? I’m not making any mistakes”. You and I know that we all make mistakes and you are probably making this one giant SEO mistake. My inspiration for this post comes from my SEO article of the week by Stephan Spencer: …
When it comes to generating more business from the web, small business owners often forget to ask themselves why local SEO is important to their company’s success. DIY SEOers are so concerned with keeping marketing budgets to a minimum, so they slap some keywords in the appropriate meta keyword section of their SEO plugin and call it a day. Off-site local …
On Saturday, many webmasters received a stinging letter from Google that begins: “Google has detected a pattern of links from your site to other sites that is either unnatural or irrelevant.” It’s as if it’s 2010 again when many webmasters were receiving Google Webspam penalties and having their websites completed decimated. 6 years later…should this still be happening? I just …
The tool that many SEO’s have used for several years, Google PageRank, is officially dead…or dying. Sources say that PageRank data will be unavailable within a couple of weeks. I still see the PageRank data in my Chrome Open SEO browser and stats toolbar as you see below: But, presumably, this data will disappear in short order. So, what is the reaction …
Question: I’ve only been using Twitter for about one year and I notice that a lot of people that I follow send me a direct message like: “Thanks for the follow. I’d like to offer you free access to this small business marketing PDF as a token of my appreciation. ” So, my question is this: How are these people …