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Are you the owner of a small business such as a clothing boutique, lawyer, dentist, plumber, or restaurant? If so, we have Internet marketing tips tailored specifically for small businesses like yours. In this article, we discuss ten proven Internet marketing ideas to get new customers and clients for your local small business in 2016. Our small business marketing tips assume …
Now that Hummingbird is on the scene, search on Google has officially changed. And because of its emphasis on high quality links, it’s imperative that you find and remove shady, spam-like links from your site. Not all links are dangerous, of course, but bad ones could be detrimental to how well you rank in a search. Google Webmaster Tools differentiates …
> Businesses wouldn’t thrive without advertising. If you are a new business owner, your choices can be overwhelming. Advertising media has different types: traditional – print, radio – and the newer version that is taking everyone by storm – digital – or thru the Internet. Before you decide on what is applicable and appropriate for your business, let us consider …
Watch out Facebook, Twitter, and Instagram—Pinterest is becoming one of the fastest-growing and most popular social networking sites available on the Web. What makes it so appealing to users? It features a unique, one-of-a-kind layout and content sharing system that allows individuals and businesses to post, share and spread all kinds of content with the click of a button.
Businesses spend thousands of dollars every month in Internet marketing campaigns especially Adwords. It becomes essential for a business to carefully analyze and track the Return on Investment (ROI) for the campaigns running Adwords. Conversion tracking is a great way to measure your ad performance with respect to your business goals and find out the exact ROI for your ads …
If you are thinking of creating a blog, you have to understand how important it is to have search engine optimized content. It is essential to know everything you possibly can about how to create it. Although there are plenty of different bloggers and content writers, only a fraction of them understand how to create content that is properly optimized. …
As more businesses make the move to responsive web design and other options to address the growing demands of mobile users, many questions have cropped up. Namely, businesses want to know what the advantages are to responsive design and what the potential pitfalls of one design are. Here, you’ll find the answers to those questions and much more.
What started as a single-network phenomenon has rapidly evolved in 2013 to be a wave of the future, a look at how online searches are being revolutionized. Hashtags are here, they’re becoming more popular and they’re not going away any time soon. This means the SEO landscape is changing once again.
Keeping user engaged on websites continues to get harder and harder, but luckily technology lets us come up with fresh ways of getting people’s attention and keeping it. Parallax Scrolling is one of the best ways to make your design more appealing to the target audience.
There are business owners and online marketers who’ve long been convinced that video is a worthwhile online marketing investment. However, there are still many who hesitate to invest in video primarily because of the expense it entails. Video creation can also be very time-consuming, something that can definitely make a small business think twice about prioritizing it over other marketing …
The new Facebook Graph Search has benefits for individual users of Facebook as well as businesses. [dropcap2]U[/dropcap2]nfortunately, Internet marketers and individuals trying to increase web traffic have not realized a change in Google algorithms and search functions. Google so far has downplayed the effect Graph Search has had on Google search results, which has made people nervous. It’s important to …
Twitter is an invaluable tool for reaching a large audience simultaneously. This is especially useful for marketers that wish to deliver content to their target markets. When Twitter is included in a marketing scheme, it can be utilized to reach potential customers and to expose them to your brand, products and services.
As the phone book shrinks to a withered shell of it’s former self, local shops and service business have come to realize just how important it is to be seen on the “Google 7 Pack” for relevant terms in their local area. In this post, we’re going to look at some fundamental ways you can improve your chances and even …
Social media allows consumers to voice their opinions about a brand to a wide audience, more quickly than ever before. Platforms such as Twitter and Facebook allow consumers to lead the conversation, leaving brands with little control over what is said. However, brands do have control over how they take action when either negative or positive comments about them are …
If you still haven’t localized your search engine optimization content, you risk missing out on hundreds if not thousands of clicks. These days, localization is a booming business in part because of the rise of mobile phones, which allow for better customized SEO targeting.