Several clients have asked me about their web page titles not showing up properly on Bing and Yahoo. Frequently, instead of the web page title, Bing and Yahoo will say “Company Name – Official Site“ as you see depicted in the image to the right. These images are taken from a Yahoo and Bing search for the company Intel. However, …
How To Track the Facebook “Call Now” Button
The Facebook “Call Now” button introduced a great way for customers to immediately contact your business when they are using Facebook on their cell phone. But, after implementing the “Call Now” feature in your Facebook local awareness ads, you will have one obvious question that Facebook is less willing to answer: Are people clicking your Facebook “Call Now button?
A Review: Facebook Keys to Success Webinar by Jon Loomer
I just “completed” Jon Loomer’s Facebook Keys to Success Webinar and will provide you with a quick review of it here. Why do I use the word “completed” in quotes? Well, as you’ll see below, it’s long and I did not quite make it through the entire video. That is not to say that the content is not engaging, though …
Google AdWords Now Limits Average Monthly Searches for “Low Spenders”
If you’ve recently logged into Google AdWords to get keyword data, you may notice that the “Average Monthly Searches” column is now not nearly as useful. The Average Monthly Search column in AdWords may now show something like the photo below:
The Quick Guide to Instagram Hashtag Research
The good news about researching hashtags on Instagram is that it’s a very easy, straight forward experience. The bad news is that it can be quite time-consuming, especially when you’re posting a variety of content. For this article, I’ll be using the microgenre of music, vaporwave. More specifically, I’ll be looking at Instagram hashtag mistakes within the culture.
SEO Small Business Statistics 2016: Do-It-Yourself vs Outsource?
Small businesses, you have a difficult decision to make regarding SEO. Do you do SEO in-house or should you outsource? As you consider this decision, it’s always beneficial to know what your peers are doing and to find out if they are satisfied with their decision.
The One Giant SEO Mistake That You Are Making
If you were to name the one giant SEO mistake that you are making, what would it be? “Who me? I’m not making any mistakes”. You and I know that we all make mistakes and you are probably making this one giant SEO mistake. My inspiration for this post comes from my SEO article of the week by Stephan Spencer: …
7 Tools to Improve Local SEO in 2016
When it comes to generating more business from the web, small business owners often forget to ask themselves why local SEO is important to their company’s success. DIY SEOers are so concerned with keeping marketing budgets to a minimum, so they slap some keywords in the appropriate meta keyword section of their SEO plugin and call it a day. Off-site local …
How To Easily Repurpose Blog Posts for Video
Video accounted for 64% of all Internet traffic this past year. By 2019, experts estimate this number to escalate to 80%. How will you tap into this market? One great way to do this is to repurpose your current and future web content — especially your blogs post — into educational and entertaining videos. What’s in it for you? The …
Can/Should I Auto-Message My Followers on Twitter?
Question: I’ve only been using Twitter for about one year and I notice that a lot of people that I follow send me a direct message like: “Thanks for the follow. I’d like to offer you free access to this small business marketing PDF as a token of my appreciation. ” So, my question is this: How are these people …
9 Powerful Blog Title Generators That Drastically Increase Click-Thrus!
Today, we bring you our updated 2020 reviews of the top 9 most powerful blog title generators on the market. Why are these reviews important? Because 80% of readers NEVER make it past the article title (see more stats below)!
9 Startling Mobile Marketing Stats You Must Know in 2018
Statistics tell a story and the latest mobile marketing statistics tell this story: You have to optimize everything you do online for mobile! “Whatever, I’m gettin’ by just fine without it. Can people just stop shouting about mobile this and mobile that?”“. Not until you listen — sometimes you just need cold hard facts to spur you to action. So …
SEO & Inbound Link Anchor Text: Does inbound anchor text still matter?
The question that we are going to look at today is this: Is inbound anchor text still relevant when it comes to SEO best practices? We know that it used to be. As you’ll see below, the volume of inbound links using specific anchor text was such an influencer, and yet so easily manipulated, that it threatened Google’s entire business.
Google Places SEO: 8 Proven Ways to Dominate Google Local in 2018
Do you want to dominate your Google local places search results in 2018? Then follow the 8 SEO steps listed below and you will beat your local competition! Many businesses, especially small businesses, think that achieving first-page organic search results (as opposed to paid-for AdWords type results) is a near impossibility. But the truth is, for local businesses, success in …
7 Free and Effective Market Research Tools for Startups and Small Businesses
Putting up a business, regardless of the size, is not a walk in the park. One must have extensive knowledge on the industry and excellent leadership skills to boot. Apart from skills, you have to be resourceful too. Now that we are in a digital world, all resources are almost spoon-fed to us. But, without proper knowledge on what to …