titles not showing on yahoo and bing

Web Page Title Not Showing on Bing/Yahoo or Says “Official Site”

titles not showing on yahoo and bingSeveral clients have asked me about their web page titles not showing up properly on Bing and Yahoo.

Frequently, instead of the web page title, Bing and Yahoo will say “Company Name – Official Site as you see depicted in the image to the right.

These images are taken from a Yahoo and Bing search for the company Intel.  However, instead of saying  “Intel | Data Center Solutions, IOT, and PC Innovation” which is what their HTML title element (technically, the title is an element and not a meta tag) says, the title of the web page simply says “Intel – Official Site”.

You may take solace in the fact that, if it’s happening to Intel, you probably cannot do anything about it.

But you’d be wrong.

So, let’s take a look at why this is important, why it’s happening, and what you can do about it.

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Richard CummingsWeb Page Title Not Showing on Bing/Yahoo or Says “Official Site”
adwords-average-montly-searches-changes

Google AdWords Now Limits Average Monthly Searches for “Low Spenders”

adwords-average-montly-searches-changesIf you’ve recently logged into Google AdWords to get keyword data, you may notice that the “Average Monthly Searches” column is now not nearly as useful.

The Average Monthly Search column in AdWords may now show something like the photo below:

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Richard CummingsGoogle AdWords Now Limits Average Monthly Searches for “Low Spenders”
SEO for small business - the statistics

SEO Small Business Statistics 2016: Do-It-Yourself vs Outsource?

SEO for small business - the statistics

Source: Clutch.co

Small businesses, you have a difficult decision to make regarding SEO. Do you do SEO in-house or should you outsource?

As you consider this decision, it’s always beneficial to know what your peers are doing and to find out if they are satisfied with their decision.

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Richard CummingsSEO Small Business Statistics 2016: Do-It-Yourself vs Outsource?
SEO Mistake

The One Giant SEO Mistake That You Are Making

SEO MistakeIf you were to name the one giant SEO mistake that you are making, what would it be?

Who me?  I’m not making any mistakes”.

You and I know that we all make mistakes and you are probably making this one giant SEO mistake.

My inspiration for this post comes from my SEO article of the week by Stephan Spencer:  5 super-common SEO mistakes content marketers make.

In his article, Stephan lists these 5 SEO mistakes that everyone is making:

  1. Hustling for likes instead of links
  2. Misplacing the content
  3. Targeting the wrong audience
  4. Being activity-focused
  5. No help from a power user

I highly recommend Stephan’s article as he articulates each position thoroughly.Read More

Richard CummingsThe One Giant SEO Mistake That You Are Making
local seo tool 2016

7 Tools to Improve Local SEO in 2016

local seo tool 2016When it comes to generating more business from the web, small business owners often forget to ask themselves why local SEO is important to their company’s success. DIY SEOers are so concerned with keeping marketing budgets to a minimum, so they slap some keywords in the appropriate meta keyword section of their SEO plugin and call it a day.

Off-site local SEO optimizations are left out in the cold and business owners sit in their office wondering why the phone isn’t ringing.

Here are seven tools designed for small business owners to improve local SEO (off-site and on-site) and to start generating more leads and sales from your website.

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Guest Author7 Tools to Improve Local SEO in 2016
value of inbound anchor text

SEO & Inbound Link Anchor Text: Does inbound anchor text still matter?

value of inbound anchor textThe question that we are going to look at today is this: Is inbound anchor text still relevant when it comes to SEO best practices?

We know that it used to be. As you’ll see below, the volume of inbound links using specific anchor text was such an influencer, and yet so easily manipulated, that it threatened Google’s entire business.
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Richard CummingsSEO & Inbound Link Anchor Text: Does inbound anchor text still matter?
local search marketing seo

Google Places SEO: 8 Proven Ways to Dominate Google Local in 2018

local search marketing seoDo you want to dominate your Google local places search results in 2018? Then follow the 8 SEO steps listed below and you will beat your local competition!

Many businesses, especially small businesses, think that achieving first-page organic search results (as opposed to paid-for AdWords type results) is a near impossibility.

But the truth is, for local businesses, success in the organic results is now more achievable than ever. With a little SEO ingenuity and knowledge of how Google places SEO works, you’ll always have the upper hand on the competition.

Businesses simply need to understand how the local search results work and that is what I am going to explain in this article:

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Richard CummingsGoogle Places SEO: 8 Proven Ways to Dominate Google Local in 2018
virtual offices search engine results

Virtual Offices and Google Places: Think Twice!

virtual offices search engine resultsA client of The SEO System in St. Louis recently asked me if he could succeed in Google local places (the Google 7-Pack) in other cities by establishing virtual offices.

The question surfaced because he had noticed his competition having some success by establishing a virtual office in that location and then, rather quickly, getting a Google local listing for that location.

But, what may seem like a good idea at first, is not. While establishing a virtual office to game the search engines may provide some short term gain, it will produce dire consequences for your business in the long run.

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Richard CummingsVirtual Offices and Google Places: Think Twice!
small business brand building

Small Business SEO: How to Build Website “Authority” & Brand Awareness

small business brand building

Small Business: How To Build Your Online Brand

Let’s not mince words:  Small business SEO got a lot harder in the last few years.  Google updated their algorithms to favor authoritative brands and you have very little immediate chance of competing in any competitive niche.

Want a prime example of this?  Simply do a Google search for “Small business SEO”.   Ideally, who should compete for this term?  A small business, right?

Nope. The first result, 5 Ways Small Businesses Can Compete With Giants in SEO, comes from Entrepreneur media.  Check out their LinkedIn profile, which currently lists 1,832 employees.  And this does not even factor in the hundreds of guest authors that write for them, one of whom is Jayson DeMers, who wrote the article.Read More

Richard CummingsSmall Business SEO: How to Build Website “Authority” & Brand Awareness
press-release-seo

Press Releases and SEO: Still Brothers in Arms?

press-release-seoBefore the many Google algorithmic changes, press releases were a great tool in your SEO arsenal to publicize your web content.  Now, with duplicate content and unearned inbound links incurring high penalties, it’s time to reevaluate this once-proven strategy and ask:  Are press releases and SEO still brothers in arms?Read More

Richard CummingsPress Releases and SEO: Still Brothers in Arms?
secure-https-website-facts-myths-seo

A Secure (HTTPS) Website: 10 Facts & Myths (and lots of great resources)

In recent conversations with peers and clients, I have realized two things about creating secure (HTTPS) websites: (1) Many companies are considering moving their entire website to HTTPS. And (2), there are a great many misconceptions about the benefits and drawbacks of moving to a secure website. In this article, I (follow me on Google+) have placed all of these HTTPS tidbits into a pot and distilled them into the “10 Facts & Myths” about creating secure websites.Read More

Richard CummingsA Secure (HTTPS) Website: 10 Facts & Myths (and lots of great resources)
remove bad backlinks

How to Spot Bad Links and Weed Them Out of Your Website

remove bad backlinks

Remove Bad Links From Your Site

Now that Hummingbird is on the scene, search on Google has officially changed. And because of its emphasis on high quality links, it’s imperative that you find and remove shady, spam-like links from your site.

Not all links are dangerous, of course, but bad ones could be detrimental to how well you rank in a search. Google Webmaster Tools differentiates between links that are natural (inbound ones that have developed organically) and links that aren’t natural. In most cases, these are the links that came from older link development campaigns. 

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Guest AuthorHow to Spot Bad Links and Weed Them Out of Your Website
seo-predictions-2014

SEO Strategies: The Best White Hat Link Building Techniques for 2014

Google’s algorithm updates (Penguin, released on May 22, 2013 and Panda, confirmed on July 18, 2013) have compelled many to reconsider their SEO strategies. Both updates have adversely affected search queries in search results.

Matt Cutts, Head of Web Spam for Google confirmed that the search engine giant will be rolling out more updates to prevent web spamming and more importantly, to enhance user experiences.

Of the handful of SEO schemes that actually works, Link Building is something to look out for. It’s ever changing and is always full of surprises forcing many SEO agencies and online marketers to constantly rummage for updates in order to keep up.

Link Building

You’ll eventually have to realize you cannot outsmart Google so you might as well play by the rules. It’s a fact that none of today’s link building strategies will last forever. What you can do though, is build links of the highest quality and hope they last long enough before the next algorithm updates roll out.

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Guest AuthorSEO Strategies: The Best White Hat Link Building Techniques for 2014
seo-tips-for-bloggers-blog-post

SEO and Blogging: 5 Must-Do SEO Tips for Every Blog Post!

seo-tips-for-bloggers-blog-postIf you are thinking of creating a blog, you have to understand how important it is to have search engine optimized content. It is essential to know everything you possibly can about how to create it. Although there are plenty of different bloggers and content writers, only a fraction of them understand how to create content that is properly optimized. So to make sure that you are creating quality web content, we are going to go over 5 excellent SEO tips for every blog post.Read More

Guest AuthorSEO and Blogging: 5 Must-Do SEO Tips for Every Blog Post!
web-responsive-vs-mobile

SEO and Web Design: Responsive vs Mobile

web-responsive-vs-mobile

Responsive Design or Mobile Site?

As more businesses make the move to responsive web design and other options to address the growing demands of mobile users, many questions have cropped up. Namely, businesses want to know what the advantages are to responsive design and what the potential pitfalls of one design are. Here, you’ll find the answers to those questions and much more.Read More

Guest AuthorSEO and Web Design: Responsive vs Mobile