As the phone book shrinks to a withered shell of it’s former self, local shops and service business have come to realize just how important it is to be seen on the “Google 7 Pack” for relevant terms in their local area. In this post, we’re going to look at some fundamental ways you can improve your chances and even …
How To Facebook For Business
In this article, we are going to look at SEO for Facebook–the social engine optimization of Facebook. We will review how to create your Facebook page, attract Facebook likes, and update content so that your Facebook presence brings more visitors, both to your website and your Facebook page.
LinkedIn Business Tips: How To Social Media Marketing Plan for LinkedIn!
Would you like to optimize your LinkedIn company page and leverage your LinkedIn presence to increase SEO and social media traffic? Well, then, read on…
Google+ Image Size: How Can I Shrink It?
Question: Google+ recently changed their default image size for cover photos and it’s way too big for my liking. Is there any way to adjust the size of the new Google Plus cover image for my company page? -Mike, McLean, VA
SEO and Social Media: Why Social Media Has Become So Important!
Social Media has become such a critical component of SEO that perhaps SEO should now stand for Social Engine Optimization. In this article, we will take a look at why traditional SEO practices have now fallen out of favor and given way to a whole new SEO ideology, that of Social Engine Optimization.
How to Respond to Positive and Negative Feedback on Social Media
Social media allows consumers to voice their opinions about a brand to a wide audience, more quickly than ever before. Platforms such as Twitter and Facebook allow consumers to lead the conversation, leaving brands with little control over what is said. However, brands do have control over how they take action when either negative or positive comments about them are …
Twitter Business Tips: How To Social Media Marketing Plan for Twitter!
This article on Twitter optimization focuses on establishing your Twitter identity, creating and customizing your Twitter account, and optimizing your Twitter involvement for maximum results.
Booz Allen Hamilton: A Social Media Fiasco!
IT consulting firm Booz Allen Hamilton, with government contracts worth billions of dollars, is not minding their social media outlets very well in the wake of the “Edward Snowden” issue. Take a look at the Facebook photo below:
Easily Localize Your SEO
If you still haven’t localized your search engine optimization content, you risk missing out on hundreds if not thousands of clicks. These days, localization is a booming business in part because of the rise of mobile phones, which allow for better customized SEO targeting.
The Two Free Duplicate Content Checkers That You Need [2018 Edition]
Because Google frowns on duplicate content, you need access to quick, easy-to-use duplicate content checker software for your website to avoid any SEO penalties. Most of you know that duplicate content on your site is a “no-no” in the eyes of Google. In all likelihood, the big G will penalize you for duplicate content. However, duplicate content on your website …
What Is My Google+ URL Address?
Question: What is my exact Google+ URL? I keep reading about the benefits of Google Authorship and that I need to get my Google+ profile out there, but I want to know what is the proper Google+ URL. When I hover over my name it gives me subdirectories like “https://plus.google.com/u/0/ XXXXXXXXXXXXXXXXXX”. So, what is the proper format for the Google+ …
WordPress and Encrypted Search Terms?
Question: Why am I seeing encrypted search terms in my WordPress Stats? I always use to see all of the keywords that people would use to find my pages. Now, I see just a few keywords and the one with most hits just says “encrypted_search_terms”. What is going on? -Catie, Bethesda, MD
Five Tips for Better Online Copywriting
If you run a business, it’s likely that you’ll need to learn some copywriting skills. Writing content that resonates with a target audience and inspires them to take action is especially important when you’re selling products or services online. If you have no prior experience though, it can be a daunting task. Let’s take a look at five ways in …
Content Creation vs Marketing: How I Increased Blog Traffic 3000% Using the Pareto Principle!
Have you heard of the Pareto Principle as it applies to online marketing and web promotion? If not, this article may be the key to unlocking the organic traffic you rightly deserve. Do you spend the bulk of your time creating web content OR marketing content that you have already written? I am going to show you how I increased …
Quotes in Meta Tags
Question: Following instructions from your free on-page SEO guide, I am re-writing the meta descriptions for my pages to make them more search engine friendly. In doing this, I have one description that I want to use quotes in. Is it ok to use quotes in my meta description? -Val, Bloomington, Illinois