small-business-internet-marketing-tips

10 Internet Marketing Ideas For Your Local Business

small-business-internet-marketing-tipsAre you the owner of a small business such as a clothing boutique, lawyer, dentist, plumber, or restaurant? If so, we have Internet marketing tips tailored specifically for small businesses like yours.

In this article, we discuss ten proven Internet marketing ideas to get new customers and clients for your local small business in 2016.

Our small business marketing tips assume only two things:  (1) You have an existing website and (2) you prominently display your local name, address, and phone numbers (NAP) on your website.  These two things are essentially for local small business online success.

With those two things in place, let’s have a look at 10 small business marketing tips that you can use to beat the local competition.Read More

Guest Author10 Internet Marketing Ideas For Your Local Business
remove bad backlinks

How to Spot Bad Links and Weed Them Out of Your Website

remove bad backlinks

Remove Bad Links From Your Site

Now that Hummingbird is on the scene, search on Google has officially changed. And because of its emphasis on high quality links, it’s imperative that you find and remove shady, spam-like links from your site.

Not all links are dangerous, of course, but bad ones could be detrimental to how well you rank in a search. Google Webmaster Tools differentiates between links that are natural (inbound ones that have developed organically) and links that aren’t natural. In most cases, these are the links that came from older link development campaigns. 

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Guest AuthorHow to Spot Bad Links and Weed Them Out of Your Website
marketing-strategy-digital-traditional

Marketing Strategies: Digital vs. Traditional Marketing

>marketing-strategy-digital-traditional

Businesses wouldn’t thrive without advertising. If you are a new business owner, your choices can be overwhelming. Advertising media has different types: traditional – print, radio – and the newer version that is taking everyone by storm – digital – or thru the Internet.

Before you decide on what is applicable and appropriate for your business, let us consider the similarities and differences of digital and traditional marketing.Read More

Guest AuthorMarketing Strategies: Digital vs. Traditional Marketing
Pinterest-Strategy

Perfecting Your Pinterest Strategy: How to Create Pins That Go Viral

Pinterest-Strategy

Go Viral On Pinterest!

Watch out Facebook, Twitter, and Instagram—Pinterest is becoming one of the fastest-growing and most popular social networking sites available on the Web.  What makes it so appealing to users?  It features a unique, one-of-a-kind layout and content sharing system that allows individuals and businesses to post, share and spread all kinds of content with the click of a button.

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Guest AuthorPerfecting Your Pinterest Strategy: How to Create Pins That Go Viral
google-adwords-roi

Increase Your Adwords ROI with Conversion Tracking

google-adwords-roi

Achieving Google AdWords Success!

Businesses spend thousands of dollars every month in Internet marketing campaigns especially Adwords. It becomes essential for a business to carefully analyze and track the Return on Investment (ROI) for the campaigns running Adwords.

Conversion tracking is a great way to measure your ad performance with respect to your business goals and find out the exact ROI for your ads running via different PPC campaigns.Read More

Guest AuthorIncrease Your Adwords ROI with Conversion Tracking
seo-tips-for-bloggers-blog-post

SEO and Blogging: 5 Must-Do SEO Tips for Every Blog Post!

seo-tips-for-bloggers-blog-postIf you are thinking of creating a blog, you have to understand how important it is to have search engine optimized content. It is essential to know everything you possibly can about how to create it. Although there are plenty of different bloggers and content writers, only a fraction of them understand how to create content that is properly optimized. So to make sure that you are creating quality web content, we are going to go over 5 excellent SEO tips for every blog post.Read More

Guest AuthorSEO and Blogging: 5 Must-Do SEO Tips for Every Blog Post!
web-responsive-vs-mobile

SEO and Web Design: Responsive vs Mobile

web-responsive-vs-mobile

Responsive Design or Mobile Site?

As more businesses make the move to responsive web design and other options to address the growing demands of mobile users, many questions have cropped up. Namely, businesses want to know what the advantages are to responsive design and what the potential pitfalls of one design are. Here, you’ll find the answers to those questions and much more.Read More

Guest AuthorSEO and Web Design: Responsive vs Mobile
Social Media and Hashtags

What Search Engine Hashtags Mean for SEOs

hashtagsWhat started as a single-network phenomenon has rapidly evolved in 2013 to be a wave of the future, a look at how online searches are being revolutionized. Hashtags are here, they’re becoming more popular and they’re not going away any time soon. This means the SEO landscape is changing once again.

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Guest AuthorWhat Search Engine Hashtags Mean for SEOs
parallax-scrolling-tips

5 Important Things you Should Know About Parallax Scrolling in Web Design

parallax-scrolling-tips

Enhance Your Website Look & Feel!

Keeping user engaged on websites continues to get harder and harder, but luckily technology lets us come up with fresh ways of getting people’s attention and keeping it. Parallax Scrolling is one of the best ways to make your design more appealing to the target audience.Read More

The SEO System5 Important Things you Should Know About Parallax Scrolling in Web Design

The Value of Investing In Video For Online Marketing

online-video-marketing

Online Video Is A Critical Marketing Component

There are business owners and online marketers who’ve long been convinced that video is a worthwhile online marketing investment.

However, there are still many who hesitate to invest in video primarily because of the expense it entails. Video creation can also be very time-consuming, something that can definitely make a small business think twice about prioritizing it over other marketing investments. What makes it even more difficult to convince businesses of the value of video marketing is the fact that it can be difficult to quantify or predict the returns on this particular investment.Read More

Guest AuthorThe Value of Investing In Video For Online Marketing

How Facebook Graph Search Affects Google

The new Facebook Graph Search has benefits for individual users of Facebook as well as businesses.

[dropcap2]U[/dropcap2]nfortunately, Internet marketers and individuals trying to increase web traffic have not realized a change in Google algorithms and search functions. Google so far has downplayed the effect Graph Search has had on Google search results, which has made people nervous. It’s important to understand a little more about how Facebook Graph works and how it could possibly affect Google.Read More

Guest AuthorHow Facebook Graph Search Affects Google

How to Engage Your Target Market with Twitter

engage Twitter FollowersTwitter is an invaluable tool for reaching a large audience simultaneously. This is especially useful for marketers that wish to deliver content to their target markets. When Twitter is included in a marketing scheme, it can be utilized to reach potential customers and to expose them to your brand, products and services.Read More

Guest AuthorHow to Engage Your Target Market with Twitter

3 SEO Tips for Your Local Business

local-seo-tips

As the phone book shrinks to a withered shell of it’s former self, local shops and service business have come to realize just how important it is to be seen on the “Google 7 Pack” for relevant terms in their local area. In this post, we’re going to look at some fundamental ways you can improve your chances and even the odds a bit when it comes to getting noticed in local search.

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Guest Author3 SEO Tips for Your Local Business

How to Respond to Positive and Negative Feedback on Social Media

social-media-opinionsSocial media allows consumers to voice their opinions about a brand to a wide audience, more quickly than ever before. Platforms such as Twitter and Facebook allow consumers to lead the conversation, leaving brands with little control over what is said. However, brands do have control over how they take action when either negative or positive comments about them are published on social media.  Read More

Guest AuthorHow to Respond to Positive and Negative Feedback on Social Media