Richard Cummings

Director of SEO, Social Media, and Web Content Development at The SEO System
Richard Cummings has been practicing online marketing for many years and has setup and optimized hundreds of WordPress sites.He founded The SEO System to provide SEO, social media, and online marketing services and software to businesses.
Comprehensive guide to dental SEO marketing strategies for dental practices

The Ultimate Guide to Dental SEO: How to Rank Higher & Attract More Patients

Comprehensive guide to dental SEO marketing strategies for dental practicesIf you’ve ever wondered why some dental practices seem to attract patients effortlessly while others struggle to fill their chairs, the answer often lies in their SEO strategy. In today’s digital landscape, ranking high in Google isn’t just an advantage—it’s a necessity.

Imagine this: A mom is searching for an emergency dentist for her child late at night. She’s not scrolling through page two or three of search results—she’s calling the first highly-rated dentist she sees. If your practice isn’t ranking near the top, you’re practically invisible to these potential patients.

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Richard CummingsThe Ultimate Guide to Dental SEO: How to Rank Higher & Attract More Patients
google-tag-manager-analytics-code

Google Analytics and Google Tag Manager Code: Do I Need Both?

google-tag-manager-analytics-codeI’ve received this question from several customers: After installing the Google Tag Manager code on my website, do I still need the Google Analytics code or can I remove it?

The quick answer is this: Once you have installed the Google Tag Manager code AND added Google Analytics to Google Tag Manager, you can remove the Google Analytics code.

Read on to discover why you can remove the Google Analytics code after you have installed Google Tag Manager.

Explained: How Google Analytics and Google Tag Manager Work Together

This question gets asked frequently because Google Tag Manager (GTM) is such a buzzword nowadays. People rush to install GTM without really knowing what it really is or what it does.

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Richard CummingsGoogle Analytics and Google Tag Manager Code: Do I Need Both?
google-tag-manager-wordpress-x

WordPress X Theme: How To Setup Google Tag Manager

google-tag-manager-wordpress-xIf you are a user of the WordPress X Theme, it can be a little bit complicated to setup Google Tag Manager if you have never done it. But fear not, I shall make it very easy.

The reason that it can be complicated to setup Google Tag Manager with the WordPress X theme is because the Google Tag Manager code must be added in two places — the head section and directly below the opening body tag, as you see in the photo below:

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Richard CummingsWordPress X Theme: How To Setup Google Tag Manager
mysql-forgiving-mode

Permanently Set MySQL to “Forgiving” Mode [Using WHM & cPanel]

mysql-forgiving-modeIn this post, I am going to show you how to temporarily and permanently reset your MySQL server from strict mode back to forgiving mode using WHM so that your old, legacy code will work once again.

What happened?  What is MySQL strict mode and why are your “Updates” and “Inserts” no longer working?

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Richard CummingsPermanently Set MySQL to “Forgiving” Mode [Using WHM & cPanel]
google-search-console-add-property

Google Search Console: How To Add A Website Property [New 2020 Updates]

google-search-console-add-propertyThe process of adding your domain to the Google Search Console has been updated.  You now have the choice to add your entire domain property or certain URL-prefix properties.

I like this new approach that Google has taken.  In this post, I’ll explain why it’s better and which solution you should you choose:  domain property or URL-Prefix.

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Richard CummingsGoogle Search Console: How To Add A Website Property [New 2020 Updates]
remove-www-wordpress

How to Remove WWW From Your WordPress Domain

remove-www-wordpressIn this article, we’re going to show you how to remove the www prefix from your WordPress domain.

And, just as importantly, we’ll talk about why you may want to do this and what the ramifications may be. For instance, will you lose all of your current traffic?

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Richard CummingsHow to Remove WWW From Your WordPress Domain
fb-like-as-page

How to Like a Facebook Page As Your Business Page

Facebook Business PageIn this quick how-to post, I’m going to show you how to like a Facebook page as your business page in two easy steps.

One of the main components of our social media software for small business is social  media promotion.  A key part of this strategy is to promote your Facebook page, which is done in part by reaching out to other Facebook pages through comments and likes.

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Richard CummingsHow to Like a Facebook Page As Your Business Page
upload-photos-to-instagram-from-laptop

How to Upload Photos to Instagram From Your Computer in 4 Easy Steps

upload-photos-to-instagram-from-laptopDo you need to know how to easily upload photos to Instagram from your laptop or computer?

If so, this post is for you.

As an online marketing consultant, I am often called upon to manage the Instagram accounts of my clients. This role requires me to upload photos to their Instagram business accounts.

However, I am not the photo-taker — the original photos reside on the smartphones of my clients. So, how can I upload these photos to Instagram?

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Richard CummingsHow to Upload Photos to Instagram From Your Computer in 4 Easy Steps
website-optimization-tips

5 Website Optimization Tips (that are non-negotiable!)

website-optimization-tipsWhen it comes to website optimization, the chances are that your website is NOT optimized at all or only partially optimized.

How do I know this?

Hundreds of people visit our free domain evaluation tool every year and none of them complete the evaluation without finding things that they need to optimize on their website.

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Richard Cummings5 Website Optimization Tips (that are non-negotiable!)
Choosing the Best WordPress Permalink Structure

The Perfect WordPress Permalink URL Structure – There’s Only 1 Answer!

Choosing the Best WordPress Permalink StructureQuestion: What is the best permalink structure for WordPress? My company has setup their WordPress permalink structure using a year/date structure and I don’t think that’s the ideal solution. What do you think?
Mary ~ Bethesda, Maryland

Mary, this is a great question and one that, ideally, is given proper consideration before companies setup their website.

However, as you are experiencing right now and as I have seen countless times, WordPress website owners do not give sufficient thought to this and they end up with a bad permalink structure that then needs to be fixed later on.

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Richard CummingsThe Perfect WordPress Permalink URL Structure – There’s Only 1 Answer!
Google Analytics How To: CTAs & CTRs

A Google Analytics Walk-Through: Easily Tracking User Behavior [CTAs & CTRs]

tracking CTR & CTAs in Analytics

A Google Analytics Walk Through

Google Analytics often seems too difficult, but it doesn’t have to be if you know exactly where to click.

In this post, I am going to take you on a Google Analytics walk-through to show you how to easily track user behavior [Call-To-Actions and Click-Through-Rates] to determine how to improve your website.

Most small businesses never do this.

They simply install Google Analytics and then do little else.  They will then occasionally visit their Google Analytics page and look at the total amount of traffic their website is getting.

Why do people not dig deeper with Google Analytics?  Because it’s seem so dispiritingly complicated.

Well, not so today.

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Richard CummingsA Google Analytics Walk-Through: Easily Tracking User Behavior [CTAs & CTRs]
the-seo-system-mobile-friendly

How Can I Tell If My Website Is Mobile Friendly?

the-seo-system-mobile-friendlyQuestion:  I have been reading so much about how my website should be mobile-friendly.  But, as a small business owner, I have little time to attend to my website.  How can I quickly tell if my homepage and my entire site show up well on everyone’s mobile phone?  It looks good on mine 🙂  Thanks, Barbara, Dallas, Texas

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Richard CummingsHow Can I Tell If My Website Is Mobile Friendly?