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The Value of Investing In Video For Online Marketing

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online-video-marketing

Online Video Is A Critical Marketing Component

There are business owners and online marketers who’ve long been convinced that video is a worthwhile online marketing investment.

However, there are still many who hesitate to invest in video primarily because of the expense it entails. Video creation can also be very time-consuming, something that can definitely make a small business think twice about prioritizing it over other marketing investments. What makes it even more difficult to convince businesses of the value of video marketing is the fact that it can be difficult to quantify or predict the returns on this particular investment.Read More

How Facebook Graph Search Affects Google

Guest Author

The new Facebook Graph Search has benefits for individual users of Facebook as well as businesses.

[dropcap2]U[/dropcap2]nfortunately, Internet marketers and individuals trying to increase web traffic have not realized a change in Google algorithms and search functions. Google so far has downplayed the effect Graph Search has had on Google search results, which has made people nervous. It’s important to understand a little more about how Facebook Graph works and how it could possibly affect Google.Read More

3 SEO Tips for Your Local Business

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local-seo-tips

As the phone book shrinks to a withered shell of it’s former self, local shops and service business have come to realize just how important it is to be seen on the “Google 7 Pack” for relevant terms in their local area. In this post, we’re going to look at some fundamental ways you can improve your chances and even the odds a bit when it comes to getting noticed in local search.

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How to Respond to Positive and Negative Feedback on Social Media

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social-media-opinionsSocial media allows consumers to voice their opinions about a brand to a wide audience, more quickly than ever before. Platforms such as Twitter and Facebook allow consumers to lead the conversation, leaving brands with little control over what is said. However, brands do have control over how they take action when either negative or positive comments about them are published on social media.  Read More

Five Tips for Better Online Copywriting

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online-copywriting-tips

5 Essentials Online Copywriting Tips

If you run a business, it’s likely that you’ll need to learn some copywriting skills. Writing content that resonates with a target audience and inspires them to take action is especially important when you’re selling products or services online. If you have no prior experience though, it can be a daunting task.

Let’s take a look at five ways in which you can improve your copywriting.

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5 Easy Steps for Recovering from Google Panda Penalty

Guest Author

Google Panda update was a change in the Google’s ranking algorithm that was launched on 24th Feb 2011 and affected around 12% of the search results. This was a major update specifically done to target content farms which provided thin content written for the purpose of ranking higher in the search results. This update rewarded high quality sites that provided a great user experience.

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Use Hashtags for Better Marketing with Social Media

Guest Author

The effective use of hashtags in social media can drastically increase your online success.

Social Media and Hashtags

Hashtags Increase Social Media Success!

If you have been around social media for any length of time, you will find that many people today are using hashtags for Twitter, as well as other networking sites. Twitter is still the leader of the hashtags though, and if you are on that site, then you need to learn to use them properly.Read More