The Value of Investing In Video For Online Marketing

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There are business owners and online marketers who’ve long been convinced that video is a worthwhile online marketing investment. However, there are still many who hesitate to invest in video primarily because of the expense it entails. Video creation can also be very time-consuming, something that can definitely make a small business think twice about prioritizing it over other marketing …

How Facebook Graph Search Affects Google

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The new Facebook Graph Search has benefits for individual users of Facebook as well as businesses. [dropcap2]U[/dropcap2]nfortunately, Internet marketers and individuals trying to increase web traffic have not realized a change in Google algorithms and search functions. Google so far has downplayed the effect Graph Search has had on Google search results, which has made people nervous. It’s important to …

How to Engage Your Target Market with Twitter

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Twitter is an invaluable tool for reaching a large audience simultaneously. This is especially useful for marketers that wish to deliver content to their target markets. When Twitter is included in a marketing scheme, it can be utilized to reach potential customers and to expose them to your brand, products and services.

How to Respond to Positive and Negative Feedback on Social Media

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Social media allows consumers to voice their opinions about a brand to a wide audience, more quickly than ever before. Platforms such as Twitter and Facebook allow consumers to lead the conversation, leaving brands with little control over what is said. However, brands do have control over how they take action when either negative or positive comments about them are …

Five Tips for Better Online Copywriting

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If you run a business, it’s likely that you’ll need to learn some copywriting skills. Writing content that resonates with a target audience and inspires them to take action is especially important when you’re selling products or services online. If you have no prior experience though, it can be a daunting task. Let’s take a look at five ways in …

5 Easy Steps for Recovering from Google Panda Penalty

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Google Panda update was a change in the Google’s ranking algorithm that was launched on 24th Feb 2011 and affected around 12% of the search results. This was a major update specifically done to target content farms which provided thin content written for the purpose of ranking higher in the search results. This update rewarded high quality sites that provided …