From SEO to email marketing to social media, learn the secrets of content marketing success!
Small businesses consistently fail at social media. True or False? If you answered “true”, you are correct. Small businesses setup social media accounts and are then victims of their own great expectations. The bottom line is this: [bctt tweet=”Social media won’t work for your small business if you don’t know how to work it!”]
If you intend to create a virtual office to include in your Google My Business profile to maximize your Google Places SEO positioning, you may want to reconsider. A client of The SEO System in St. Louis recently asked me if he could succeed in Google local places in other cities by establishing virtual offices in those cities. The question …
Let’s not mince words: Small business SEO got a lot harder in the last few years. Google updated their algorithms to favor authoritative brands and you have very little immediate chance of competing in any competitive niche. Want a prime example of this? Simply do a Google search for “Small business SEO”. Ideally, who should compete for this term? A …
The dawn of the Internet has successfully and permanently changed the landscape in which businesses reach out and become visible to consumers. As a result, the online marketing industry has grown exponentially over the past few years,
Lifestyle marketing has become one of the hot new terms: Are you projecting success and can you embrace this as a lifestyle marketing tactic?
Sulia, a business that had raised $10 million dollars in funding and sought to be another type of social media content curation service, officially shut down in October of 2014. It wasn’t but two years ago that Mashable called Sulia “The Hottest Social Network You’ve Never Heard Of” and Forbes hailed Sulia as the fast-growing subject-based social network. With all …
When social media and big data analytics merge, the ability to predict behaviors can be downright eerie .
Google Authorship promised to be a means for authors to establish credibility, authenticity, and build greater audiences for their online content. Given this promise, legitimate authors (and some presumably illegitimate ones) flocked to establish their Google+ identities and apply Google Authorship markup to all of their web content. And then, Google pulled the rug out from the under the whole …
Before the many Google algorithmic changes, press releases were a great tool in your SEO arsenal to publicize your web content. Now, with duplicate content and unearned inbound links incurring high penalties, it’s time to reevaluate this once-proven strategy and ask: Are press releases and SEO still brothers in arms?
In this article, I have placed all the HTTPS/SSL tidbits into a pot and distilled them into these “10 Facts & Myths” about creating secure websites. What inspired me to do this? Recent conversations with both peers and client have taught me two things about creating secure (HTTPS) websites: Many companies still haven’t moved their websites to HTTPS (Learn how …
Have you ever considered doing business with a company only to look at their social media profiles and deciding to go with another company? I certainly have and perhaps you too. Many executives don’t understand the value of social media marketing. They want hard data to determine the exact ROI that social media can provide their company. But, in this …
With some quick on-page SEO optimization, you can get to the top of Google using these 7 techniques. Don’t believe me? Well, take a look at the picture on the top right of this post. That’s where my page about online buying behavior in 2018 ranks for its key term “Who Buys Online”. Following the on-page SEO checklist below, you …
Question: Does Google+ offer a way to promote posts? I have had success in this arena with Facebook and LinkedIn and I would like to do the same for Google+. Possible? -Cecelia, Portland, Or
If you believe that social media is for human interaction and that social media automation should be banned, join our Twitter campaign below. Social media communication should be real — no “bots” about it! Don't know if you're responding to a bot? Automation has no place in #socialmedia ! #SocialMediaAutomationSucks pic.twitter.com/plxtmmP3oR — The SEO System (@TheSEOSystem) May 8, 2014
Now that Hummingbird is on the scene, search on Google has officially changed. And because of its emphasis on high quality links, it’s imperative that you find and remove shady, spam-like links from your site. Not all links are dangerous, of course, but bad ones could be detrimental to how well you rank in a search. Google Webmaster Tools differentiates …