Several clients have asked me about their web page titles not showing up properly on Bing and Yahoo.
Frequently, instead of the web page title, Bing and Yahoo will say “Company Name – Official Site“ as you see depicted in the image to the right.
These images are taken from a Yahoo and Bing search for the company Intel. However, instead of saying “Intel | Data Center Solutions, IOT, and PC Innovation” which is what their HTML title element (technically, the title is an element and not a meta tag) says, the title of the web page simply says “Intel – Official Site”.
You may take solace in the fact that, if it’s happening to Intel, you probably cannot do anything about it.
But you’d be wrong.
So, let’s take a look at why this is important, why it’s happening, and what you can do about it.