As the phone book shrinks to a withered shell of it’s former self, local shops and service business have come to realize just how important it is to be seen on the “Google 7 Pack” for relevant terms in their local area. In this post, we’re going to look at some fundamental ways you can improve your chances and even the odds a bit when it comes to getting noticed in local search.
SEO and Social Media: Why Social Media Has Become So Important!
Social Media has become such a critical component of SEO that perhaps SEO should now stand for Social Engine Optimization. In this article, we will take a look at why traditional SEO practices have now fallen out of favor and given way to a whole new SEO ideology, that of Social Engine Optimization.
This is the first article in our series Social Media and SEO, where we address how to optimize your online presence in a social media world. In the series, we will tell you how to create and optimize all of your social media outlets including Facebook, Twitter, Google+, LinkedIn, and YouTube.
As a first step, today we are going to look at why social media must become an integral part of your SEO strategy.Read More
Easily Localize Your SEO
If you still haven’t localized your search engine optimization content, you risk missing out on hundreds if not thousands of clicks. These days, localization is a booming business in part because of the rise of mobile phones, which allow for better customized SEO targeting.
The Two Free Duplicate Content Checkers That You Need [2018 Edition]
Because Google frowns on duplicate content, you need access to quick, easy-to-use duplicate content checker software for your website to avoid any SEO penalties.
Most of you know that duplicate content on your site is a “no-no” in the eyes of Google. In all likelihood, the big G will penalize you for duplicate content.
However, duplicate content on your website is not the only problem. What if other websites have copied your content? And, even worse, what if they outrank you in the search engines for content that you created?
So you need to be able check for duplicate content in two scenarios: (1) Duplicate content on your site. And (2), duplicate content copied from your site.
Below, I will tell you how to check for duplicate content on your website and how to check for content that people have copied from your website.
To accomplish this, we’ll use the two free online duplicate content checkers that you need in 2018.
5 Easy Steps for Recovering from Google Panda Penalty
Google Panda update was a change in the Google’s ranking algorithm that was launched on 24th Feb 2011 and affected around 12% of the search results. This was a major update specifically done to target content farms which provided thin content written for the purpose of ranking higher in the search results. This update rewarded high quality sites that provided a great user experience.
SEO and Web Content Writing: How Often Should I Post New Web Content?
Question: I am new to SEO and I am trying to understand how often I should be writing web content for my business. I have heard that I should write web content frequently so that my website gets maximum exposure in the search engines. From an SEO perspective, how often would you recommend that I create new content? –Sharon, Sun Valley, IdahoRead More
Website Penalized By Google: What To Do?
If your website has been penalized by Google, we are going to discuss what you should do.
You Need An SEO Expert, But Who Can You Trust?
If you intend to generate traffic to your website, you need an SEO expert, but who can you trust?
In the past year, Google has modified their search algorithm to prevent it from being manipulated by sketchy, so-called SEO professionals. Unfortunately, many reputable companies bought the services of these so-called SEO professionals and only now, after seeing their rankings plummet in the search engines, have these reputable companies seen the error of their ways.
What happened?Read More
Small Business SEO: The Secrets to Success
Small businesses, typically with tighter budgets than their larger counterparts, often ask the question: “Do I need to implement SEO for my site?”
In this article, we will explain why small businesses need SEO more than their larger competitors and how they can implement effective SEO on their small business budget.
Why Small Businesses Need SEO
If you are involved in running a smaller business, you are familiar with the notion of “wearing many hats”. Not only do you have to run your core business, you are involved in every decision for your company. At some point, one of the questions that invariable arises is “What is SEO and do I need it?”Read More
SEO Over-Optimization Penalty
SEO and Anchor Text
In yesterday’s article, we talked about SEO for Small Business and the one mistake often made by small businesses as they start down the path of search optimization: They optimize for their company name–which nobody knows about–instead of what they do, which are the terms which people actually use when searching.
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The Most Basic SEO Lesson That Small Business Owners Don’t Understand
In this article, I will tell you the most basic SEO lesson that often eludes small businesses who are trying to achieve organic search results.
Small business owners are faced with a great challenge when it comes to SEO. They want to achieve great organic search results but they don’t have the time, the staff, or the money to hire an SEO company. In fact, one of the reasons that I developed The SEO System was to deliver an affordable online marketing solution for small businesses.
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