Are you implementing Google Authorship yet? If not, you are losing to your competitors. On this page, we will illustrate why Google Authorship is important and bring you our how to implement Google Authorship video.Read More
Richard Cummings
Director of SEO, Social Media, and Web Content Development at The SEO System
Richard Cummings has been practicing online marketing for many years and has setup and optimized hundreds of WordPress sites.He founded The SEO System to provide SEO, social media, and online marketing services and software to businesses.
Latest posts by Richard Cummings (see all)
- The Ultimate Guide to Dental SEO: How to Rank Higher & Attract More Patients - March 10, 2025
- Indexing Requests Currently Suspended [Google Search Console] - October 15, 2020
- Google Analytics and Google Tag Manager Code:Do I Need Both? - September 19, 2020
On-Page SEO vs Off-Page SEO
This article discusses the difference between On-Page SEO and Off-Page search engine optimization.
Before delving into On-Page SEO (also called OPSEO), let’s make sure that we know where it fits in the larger concept of search engine optimization. Read More
WordPress and Robots.txt File: Examples and Best Practices [2020 Edition]
Question: I use WordPress and I am wondering if I should create a robots.txt file. I have read in various places that I should and other places that WordPress creates its own robots.txt file. What’s the real story? –Tim, Madison, Wisconsin
SEO and Web Content Writing: How Often Should I Post New Web Content?
Question: I am new to SEO and I am trying to understand how often I should be writing web content for my business. I have heard that I should write web content frequently so that my website gets maximum exposure in the search engines. From an SEO perspective, how often would you recommend that I create new content? –Sharon, Sun Valley, IdahoRead More
Google Plus For Business
In this article, we are going to look at Google Plus For Business. As Google+ continues to rise in importance as a critical social media outlet, we will provide essential Google+ how tips and strategies that will optimize your Google+ business page and enhance your social media success with Google Plus.
Though Google+ has not quite caught up to Facebook, they are rapidly building a huge customer base. In fact, reports are that Google+ is growing faster than Facebook.
If you or your business are not actively involved in Google+ to promote your content and build your web audience, you are missing genuine opportunities and free advertising.Read More
Website Penalized By Google: What To Do?
If your website has been penalized by Google, we are going to discuss what you should do.
HTML Syntax for Anchor Text When I Am Doing Inbound Links?
Question: I always forget the HTML Syntax for anchor text in inbound links. Can you tell me what it is again?
You Need An SEO Expert, But Who Can You Trust?
If you intend to generate traffic to your website, you need an SEO expert, but who can you trust?
In the past year, Google has modified their search algorithm to prevent it from being manipulated by sketchy, so-called SEO professionals. Unfortunately, many reputable companies bought the services of these so-called SEO professionals and only now, after seeing their rankings plummet in the search engines, have these reputable companies seen the error of their ways.
What happened?Read More
Small Business SEO: The Secrets to Success
Small businesses, typically with tighter budgets than their larger counterparts, often ask the question: “Do I need to implement SEO for my site?”
In this article, we will explain why small businesses need SEO more than their larger competitors and how they can implement effective SEO on their small business budget.
Why Small Businesses Need SEO
If you are involved in running a smaller business, you are familiar with the notion of “wearing many hats”. Not only do you have to run your core business, you are involved in every decision for your company. At some point, one of the questions that invariable arises is “What is SEO and do I need it?”Read More
SEO Over-Optimization Penalty
SEO and Anchor Text
In yesterday’s article, we talked about SEO for Small Business and the one mistake often made by small businesses as they start down the path of search optimization: They optimize for their company name–which nobody knows about–instead of what they do, which are the terms which people actually use when searching.
Read More
The Most Basic SEO Lesson That Small Business Owners Don’t Understand
In this article, I will tell you the most basic SEO lesson that often eludes small businesses who are trying to achieve organic search results.
Small business owners are faced with a great challenge when it comes to SEO. They want to achieve great organic search results but they don’t have the time, the staff, or the money to hire an SEO company. In fact, one of the reasons that I developed The SEO System was to deliver an affordable online marketing solution for small businesses.
Read More