The question that we are going to look at today is this: Is inbound anchor text still relevant when it comes to SEO best practices?
We know that it used to be. As you’ll see below, the volume of inbound links using specific anchor text was such an influencer, and yet so easily manipulated, that it threatened Google’s entire business.
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Do you want to dominate your Google local places search results in 2018? Then follow the 8 SEO steps listed below and you will beat your local competition!
Many businesses, especially small businesses, think that achieving first-page organic search results (as opposed to paid-for AdWords type results) is a near impossibility.
But the truth is, for local businesses, success in the organic results is now more achievable than ever. With a little SEO ingenuity and knowledge of how Google places SEO works, you’ll always have the upper hand on the competition.
Businesses simply need to understand how the local search results work and that is what I am going to explain in this article:
How to win in the local search results by understanding how the local search results work. Click To Tweet
How Small Business Succeed on Social Media…and How They Fail!
If you answered “true”, you are correct. Small businesses setup social media accounts and are then victims of their own great expectations.
The bottom line is this:
Social media won't work for your small business if you don't know how to work it! Click To Tweet Read More
If you intend to create a virtual office to include in your Google My Business profile to maximize your Google Places SEO positioning, you may want to reconsider.
A client of The SEO System in St. Louis recently asked me if he could succeed in Google local places in other cities by establishing virtual offices in those cities.
The question surfaced because he had noticed his competition having some success by establishing a virtual office in that location and then, rather quickly, getting a Google local listing for that location.
But, what may seem like a good idea at first, is not.
While establishing a virtual office and including that in your Google My Business profile to game the search engines may provide some short term gain, it will produce dire consequences for your business in the long run.
Small Business: How To Build Your Online Brand
Want a prime example of this? Simply do a Google search for “Small business SEO”. Ideally, who should compete for this term? A small business, right?
Nope. The first result, 5 Ways Small Businesses Can Compete With Giants in SEO, comes from Entrepreneur media. Check out their LinkedIn profile, which currently lists 1,832 employees. And this does not even factor in the hundreds of guest authors that write for them, one of whom is Jayson DeMers, who wrote the article.Read More
Who Buys Online?
Who buys products online in 2018?
This is a question that is too infrequently asked by people who try to sell online.
If you have a product that you are trying to sell online, it makes sense to first determine if your targeted audience is one who actually buys products online.
First, you absolutely need to find out if your product caters to those who buy online.
Secondly, to be an effective online advertiser, you need to know your advertising audience exactly! This will save you money and drastically improve the amount of people who actually buy your product.
But, how do you find this out?
In an article entitled “The surprising facts about who shops online and on mobile“, Cooper Smith attempted to find out the answer to this very question.
This topic was further researched in-depth in an article entitled The 19 Ecommerce Trends + 147 Online Shopping Stats Fueling Sales Growth in 2018 by Tracey Wallace.
The conclusions in these articles may surprise you.
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Lifestyle Marketing: Is it for you?
And, when you think about it, this makes sense. After all, who has the most Twitter followers? Is it some online marketing whiz? Some tech genius who knows how to master and perhaps manipulate social media and the search engines? Absolutely not!
It’s Katy Perry, Justin Bieber, Barack Obama, Taylor Swift and these other 96 people.
So, perhaps, instead of researching valuable Twitter Business Tips, you should just go out and get yourself the latest fashionable sunglasses and then show pictures of how hot and successful you are!Read More
WordPress SEO by Yoast Hacked
Question: I have noticed of late a “Get Shortlink” feature appearing in WordPress that provides a WP.me address for my WordPress posts. Could you please explain to me what this is and why I would use it? Thanks, Lisa, Tuscson, Az
This is possible…if you know how to do it.
And, today, I’m going to tell you exactly how to get your new and updated web content immediately indexed (including new 2020 updates where I teach you How to Use Fetch As Google in the New Google Search Console).
Another Social Media Network Shuts Its Doors!
It wasn’t but two years ago that Mashable called Sulia “The Hottest Social Network You’ve Never Heard Of” and Forbes hailed Sulia as the fast-growing subject-based social network. With all this hype, later that summer in 2013, Sulia received an additional $5 million in funding.Read More
When marketing and big data analytics merge, the ability to predict behaviors can be downright eerie.
Predicting Customer Behavior
In this article, we will take at how retailing giant Target used predictive analytics to determine if a customer was pregnant and how your company can follow the same principles to identify, predict, and influence customer behavior.
An irate father enters a Target story demanding that they stop sending his daughter promotional information about pregnancy products.
“She’s just a teenager,” he exclaims. “What kind of business are you running? Please stop this nonsense of sending adult material to my young girl!”Read More
Are you fretting that your website does not pass HTML and CSS Validation with flying colors? Never fear…take some solace in these HTML & CSS validation scores of the 10 most popular websites in the world.
As you will see in the chart below, none of the top 10 websites in the world passed both the HTML and the CSS test. Kudos go only to Wikipedia for passing the HTML validation and to the Chinese website Baidu, the only site that passed the CSS validation (to be fair though, the homepage tested hardly contains any information). Read More
Question: Hi there. I just tried to create a sub-domain of my domain and I received a message that said: “There was a problem creating the sub-domain: You do not have permission to create subdomains of the server’s hostname.“. I have pasted the exact error message below:
The Error Message
Question: Is there a way that I can publish to my WordPress blog from my Android phone? The reason I ask this is because I have become accustomed to talking out my posts instead of typing them and it would be great if I could do this for my WordPress posts :-). Currently, I talk out the post in my gmail and then email it to myself and copy and paste it to my blog but it would be really great if I could post directly to WordPress from my Samsung Android phone. Many thanks in advance! Lucy, Denver, Co
WordPress for Android: Post to WordPress from the Park or Anywhere
