A Blog About Web Content Marketing, Creation, Administration, And Analysis
Statistics tell a story and the latest mobile marketing statistics tell this story:
You have to optimize everything you do online for mobile!
“Whatever, I’m gettin’ by just fine without it. Can people just stop shouting about mobile this and mobile that?”“.
Not until you listen — sometimes you just need cold hard facts to spur you to action.
So here are 9 startling mobile marketing statistics you must know (and act on!) in 2018, each introduced with a corresponding Tweet.
Read More
The question that we are going to look at today is this: Is inbound anchor text still relevant when it comes to SEO best practices?
We know that it used to be. As you’ll see below, the volume of inbound links using specific anchor text was such an influencer, and yet so easily manipulated, that it threatened Google’s entire business.
Read More
Do you want to dominate your Google local places search results in 2018? Then follow the 8 SEO steps listed below and you will beat your local competition!
Many businesses, especially small businesses, think that achieving first-page organic search results (as opposed to paid-for AdWords type results) is a near impossibility.
But the truth is, for local businesses, success in the organic results is now more achievable than ever. With a little SEO ingenuity and knowledge of how Google places SEO works, you’ll always have the upper hand on the competition.
Businesses simply need to understand how the local search results work and that is what I am going to explain in this article:
How to win in the local search results by understanding how the local search results work. Click To Tweet
Putting up a business, regardless of the size, is not a walk in the park. One must have extensive knowledge on the industry and excellent leadership skills to boot. Apart from skills, you have to be resourceful too. Now that we are in a digital world, all resources are almost spoon-fed to us. But, without proper knowledge on what to use, your business will falter.
Gone are the days when you need to send a person to do a house-to-house survey to gather facts and information about your product. Market research tools are more effective, efficient, and diverse than ever.
While outsourced research services are effective for in-depth research, these 7 free yet effective market research tools are relatively helpful as a starting point:
Read More
How Small Business Succeed on Social Media…and How They Fail!
If you answered “true”, you are correct. Small businesses setup social media accounts and are then victims of their own great expectations.
The bottom line is this:
Social media won't work for your small business if you don't know how to work it! Click To Tweet Read More
If you intend to create a virtual office to include in your Google My Business profile to maximize your Google Places SEO positioning, you may want to reconsider.
A client of The SEO System in St. Louis recently asked me if he could succeed in Google local places in other cities by establishing virtual offices in those cities.
The question surfaced because he had noticed his competition having some success by establishing a virtual office in that location and then, rather quickly, getting a Google local listing for that location.
But, what may seem like a good idea at first, is not.
While establishing a virtual office and including that in your Google My Business profile to game the search engines may provide some short term gain, it will produce dire consequences for your business in the long run.
Small Business: How To Build Your Online Brand
Want a prime example of this? Simply do a Google search for “Small business SEO”. Ideally, who should compete for this term? A small business, right?
Nope. The first result, 5 Ways Small Businesses Can Compete With Giants in SEO, comes from Entrepreneur media. Check out their LinkedIn profile, which currently lists 1,832 employees. And this does not even factor in the hundreds of guest authors that write for them, one of whom is Jayson DeMers, who wrote the article.Read More
Are you the owner of a small business such as a clothing boutique, lawyer, dentist, plumber, or restaurant? If so, we have Internet marketing tips tailored specifically for small businesses like yours.
In this article, we discuss ten proven Internet marketing ideas to get new customers and clients for your local small business in 2016.
Our small business marketing tips assume only two things: (1) You have an existing website and (2) you prominently display your local name, address, and phone numbers (NAP) on your website. These two things are essentially for local small business online success.
With those two things in place, let’s have a look at 10 small business marketing tips that you can use to beat the local competition.Read More
The dawn of the Internet has successfully and permanently changed the landscape in which businesses reach out and become visible to consumers. As a result, the online marketing industry has grown exponentially over the past few years, Read More
Who Buys Online?
Who buys products online in 2018?
This is a question that is too infrequently asked by people who try to sell online.
If you have a product that you are trying to sell online, it makes sense to first determine if your targeted audience is one who actually buys products online.
First, you absolutely need to find out if your product caters to those who buy online.
Secondly, to be an effective online advertiser, you need to know your advertising audience exactly! This will save you money and drastically improve the amount of people who actually buy your product.
But, how do you find this out?
In an article entitled “The surprising facts about who shops online and on mobile“, Cooper Smith attempted to find out the answer to this very question.
This topic was further researched in-depth in an article entitled The 19 Ecommerce Trends + 147 Online Shopping Stats Fueling Sales Growth in 2018 by Tracey Wallace.
The conclusions in these articles may surprise you.
Read More
Lifestyle Marketing: Is it for you?
And, when you think about it, this makes sense. After all, who has the most Twitter followers? Is it some online marketing whiz? Some tech genius who knows how to master and perhaps manipulate social media and the search engines? Absolutely not!
It’s Katy Perry, Justin Bieber, Barack Obama, Taylor Swift and these other 96 people.
So, perhaps, instead of researching valuable Twitter Business Tips, you should just go out and get yourself the latest fashionable sunglasses and then show pictures of how hot and successful you are!Read More
WordPress SEO by Yoast Hacked
Question: I have noticed of late a “Get Shortlink” feature appearing in WordPress that provides a WP.me address for my WordPress posts. Could you please explain to me what this is and why I would use it? Thanks, Lisa, Tuscson, Az
This is possible…if you know how to do it.
And, today, I’m going to tell you exactly how to get your new and updated web content immediately indexed (including new 2020 updates where I teach you How to Use Fetch As Google in the New Google Search Console).
Another Social Media Network Shuts Its Doors!
It wasn’t but two years ago that Mashable called Sulia “The Hottest Social Network You’ve Never Heard Of” and Forbes hailed Sulia as the fast-growing subject-based social network. With all this hype, later that summer in 2013, Sulia received an additional $5 million in funding.Read More
