The Facebook “Call Now” button introduced a great way for customers to immediately contact your business when they are using Facebook on their cell phone. But, after implementing the “Call Now” feature in your Facebook local awareness ads, you will have one obvious question that Facebook is less willing to answer: Are people clicking your Facebook “Call Now button?
A Review: Facebook Keys to Success Webinar by Jon Loomer
I just “completed” Jon Loomer’s Facebook Keys to Success Webinar and will provide you with a quick review of it here. Why do I use the word “completed” in quotes? Well, as you’ll see below, it’s long and I did not quite make it through the entire video. That is not to say that the content is not engaging, though …
The Quick Guide to Instagram Hashtag Research
The good news about researching hashtags on Instagram is that it’s a very easy, straight forward experience. The bad news is that it can be quite time-consuming, especially when you’re posting a variety of content. For this article, I’ll be using the microgenre of music, vaporwave. More specifically, I’ll be looking at Instagram hashtag mistakes within the culture.
Can/Should I Auto-Message My Followers on Twitter?
Question: I’ve only been using Twitter for about one year and I notice that a lot of people that I follow send me a direct message like: “Thanks for the follow. I’d like to offer you free access to this small business marketing PDF as a token of my appreciation. ” So, my question is this: How are these people …
10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them!
Small businesses consistently fail at social media. True or False? If you answered “true”, you are correct. Small businesses setup social media accounts and are then victims of their own great expectations. The bottom line is this: [bctt tweet=”Social media won’t work for your small business if you don’t know how to work it!”]
5 Free Social Analytics Tools for Businesses
The dawn of the Internet has successfully and permanently changed the landscape in which businesses reach out and become visible to consumers. As a result, the online marketing industry has grown exponentially over the past few years,
Sulia: Another Social Media Content Curator Bites The Dust!
Sulia, a business that had raised $10 million dollars in funding and sought to be another type of social media content curation service, officially shut down in October of 2014. It wasn’t but two years ago that Mashable called Sulia “The Hottest Social Network You’ve Never Heard Of” and Forbes hailed Sulia as the fast-growing subject-based social network. With all …
Predictive Analysis & Your Business: A “Targeted” Lesson
When social media and big data analytics merge, the ability to predict behaviors can be downright eerie .
Does the End of Google Authorship Leave You…Frustrated?
Google Authorship promised to be a means for authors to establish credibility, authenticity, and build greater audiences for their online content. Given this promise, legitimate authors (and some presumably illegitimate ones) flocked to establish their Google+ identities and apply Google Authorship markup to all of their web content. And then, Google pulled the rug out from the under the whole …
Social Media “Impressions”: What Impression is Your Business Creating?
Have you ever considered doing business with a company only to look at their social media profiles and deciding to go with another company? I certainly have and perhaps you too. Many executives don’t understand the value of social media marketing. They want hard data to determine the exact ROI that social media can provide their company. But, in this …
Google+ Promoted Posts: Do They Exist Yet?
Question: Does Google+ offer a way to promote posts? I have had success in this arena with Facebook and LinkedIn and I would like to do the same for Google+. Possible? -Cecelia, Portland, Or
Social Media Automation: Join Our #Social Media Automation Sucks Campaign!
If you believe that social media is for human interaction and that social media automation should be banned, join our Twitter campaign below. Social media communication should be real — no “bots” about it! Don't know if you're responding to a bot? Automation has no place in #socialmedia ! #SocialMediaAutomationSucks pic.twitter.com/plxtmmP3oR — The SEO System (@TheSEOSystem) May 8, 2014
Perfecting Your Pinterest Strategy: How to Create Pins That Go Viral
Watch out Facebook, Twitter, and Instagram—Pinterest is becoming one of the fastest-growing and most popular social networking sites available on the Web. What makes it so appealing to users? It features a unique, one-of-a-kind layout and content sharing system that allows individuals and businesses to post, share and spread all kinds of content with the click of a button.
What Search Engine Hashtags Mean for SEOs
What started as a single-network phenomenon has rapidly evolved in 2013 to be a wave of the future, a look at how online searches are being revolutionized. Hashtags are here, they’re becoming more popular and they’re not going away any time soon. This means the SEO landscape is changing once again.
Facebook “Ask a Question” Polling Feature Gone
One of the great social engagement features for Facebook business pages was “Ask a Question”. It’s now gone. I would do a Facebook poll on what you think of this, but I can’t! However, we can do our own Ask a Question Poll right here, right now.