how-to-track-facebook-call-now

How To Track the Facebook “Call Now” Button

how-to-track-facebook-call-nowThe Facebook “Call Now” button introduced a great way for customers to immediately contact your business when they are using Facebook on their cell phone.

But, after implementing the “Call Now” feature in your Facebook local awareness ads, you will have one obvious question that Facebook is less willing to answer:  Are people clicking your Facebook “Call Now button?

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Richard CummingsHow To Track the Facebook “Call Now” Button
jon-loomer-facebook-webinar-review

A Review: Facebook Keys to Success Webinar by Jon Loomer

jon-loomer-facebook-webinar-reviewI just “completed” Jon Loomer’s Facebook Keys to Success Webinar and will provide you with a quick review of it here.

Why do I use the word “completed” in quotes?  Well, as you’ll see below, it’s long and I did not quite make it through the entire video.  That is not to say that the content is not engaging, though I do offer some suggestions below; the content is engaging but I was specifically interested in particular sections and so I focused on those.

One of the particular sections that I was interested in was Facebook Ad targeting.  And coincidentally, as quick proof that his methods do work, I signed up for the webinar via a Facebook targeted ad.

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Richard CummingsA Review: Facebook Keys to Success Webinar by Jon Loomer
When there's a variety of users with an Instagram hashtag on their posts, it becomes useless.

The Quick Guide to Instagram Hashtag Research

The good news about researching hashtags on Instagram is that it’s a very easy, straight forward experience. The bad news is that it can be quite time-consuming, especially when you’re posting a variety of content. For this article, I’ll be using the microgenre of music, vaporwave. More specifically, I’ll be looking at Instagram hashtag mistakes within the culture.
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Guest AuthorThe Quick Guide to Instagram Hashtag Research
should you auto-message

Can/Should I Auto-Message My Followers on Twitter?

should you auto-messageQuestion:  I’ve only been using Twitter for about one year and I notice that a lot of people that I follow send me a direct message like:  “Thanks for the follow.  I’d like to offer you free access to this small business marketing PDF as a token of my appreciation. ”

So, my question is this:  How are these people auto-messaging me via Twitter and, secondly, is this considered a good business practice or is it spammy suicide?  Thanks, Gina in South Carolina 

Answer:  Gina, unknowingly, you have opened a can of worms that is the subject of much debate.  Let’s tackle the first part of your question and then we’ll get into the sometimes “heated” debate about whether you should auto-direct message people who follow you on Twitter.
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Richard CummingsCan/Should I Auto-Message My Followers on Twitter?
social media challenges for small businesses

10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them!

social media challenges for small businesses

How Small Business Succeed on Social Media…and How They Fail!

Small businesses consistently fail at social media. True or False?

If you answered “true”, you are correct. Small businesses setup social media accounts and are then victims of their own great expectations.

The bottom line is this:

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Richard Cummings10 Reasons Businesses Fail at Social Media…and How to Not Be One of Them!
sulia shuts down

Sulia: Another Social Media Content Curator Bites The Dust!

sulia shuts down

Another Social Media Network Shuts Its Doors!

Sulia, a business that had raised $10 million dollars in funding and sought to be another type of social media content curation service, officially shut down in October of 2014.

It wasn’t but two years ago that Mashable called Sulia “The Hottest Social Network You’ve Never Heard Of” and Forbes hailed Sulia as the fast-growing subject-based social network. With all this hype, later that summer in 2013, Sulia received an additional $5 million in funding.Read More

Richard CummingsSulia: Another Social Media Content Curator Bites The Dust!
social media analytics

Predictive Analysis & Your Business: A “Targeted” Lesson

When marketing and big data analytics merge, the ability to predict behaviors can be downright eerie.

social media analytics

Predicting Customer Behavior

In this article, we will take at how retailing giant Target used predictive analytics to determine if a customer was pregnant and how your company can follow the same principles to identify, predict, and influence customer behavior.

An irate father enters a Target story demanding that they stop sending his daughter promotional information about pregnancy products.

“She’s just a teenager,” he exclaims. “What kind of business are you running? Please stop this nonsense of sending adult material to my young girl!”Read More

Richard CummingsPredictive Analysis & Your Business: A “Targeted” Lesson
How do you feel about the end of Google Authorship?

Does the End of Google Authorship Leave You…Frustrated?

How do you feel about the end of Google Authorship?

How do you feel about the end of Google Authorship?

Google Authorship promised to be a means for authors to establish credibility, authenticity, and build greater audiences for their online content. Given this promise, legitimate authors (and some presumably illegitimate ones) flocked to establish their Google+ identities and apply Google Authorship markup to all of their web content. And then, Google pulled the rug out from the under the whole thing and declared Google Authorship dead.Read More

Richard CummingsDoes the End of Google Authorship Leave You…Frustrated?
Social Media First Impressions

Social Media “Impressions”: What Impression is Your Business Creating?

Social Media First ImpressionsHave you ever considered doing business with a company only to look at their social media profiles and deciding to go with another company?

I certainly have and perhaps you too.

Many executives don’t understand the value of social media marketing.  They want hard data to determine the exact ROI that social media can provide their company.  But, in this scenario, where is the hard data?  A person considered doing business with your company until they socially investigated you.  And guess what?  Your company left the wrong impression.Read More

Richard CummingsSocial Media “Impressions”: What Impression is Your Business Creating?
Google Plus Promoted Ad Posts

Google+ Promoted Posts: Do They Exist Yet?

Question: Does Google+ offer a way to promote posts? I have had success in this arena with Facebook and LinkedIn and I would like to do the same for Google+. Possible? -Cecelia, Portland, OrRead More

Richard CummingsGoogle+ Promoted Posts: Do They Exist Yet?
social-media-auotmation-sucks

Social Media Automation: Join Our #Social Media Automation Sucks Campaign!

If you believe that social media is for human interaction and that social media automation should be banned, join our Twitter campaign below.

Social media communication should be real — no “bots” about it!

The SEO SystemSocial Media Automation: Join Our #Social Media Automation Sucks Campaign!
Pinterest-Strategy

Perfecting Your Pinterest Strategy: How to Create Pins That Go Viral

Pinterest-Strategy

Go Viral On Pinterest!

Watch out Facebook, Twitter, and Instagram—Pinterest is becoming one of the fastest-growing and most popular social networking sites available on the Web.  What makes it so appealing to users?  It features a unique, one-of-a-kind layout and content sharing system that allows individuals and businesses to post, share and spread all kinds of content with the click of a button.

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Guest AuthorPerfecting Your Pinterest Strategy: How to Create Pins That Go Viral
Social Media and Hashtags

What Search Engine Hashtags Mean for SEOs

hashtagsWhat started as a single-network phenomenon has rapidly evolved in 2013 to be a wave of the future, a look at how online searches are being revolutionized. Hashtags are here, they’re becoming more popular and they’re not going away any time soon. This means the SEO landscape is changing once again.

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Guest AuthorWhat Search Engine Hashtags Mean for SEOs

Facebook “Ask a Question” Polling Feature Gone

One of the great social engagement features for Facebook business pages was “Ask a Question”. It’s now gone. I would do a Facebook poll on what you think of this, but I can’t! However, we can do our own Ask a Question Poll right here, right now.Read More

Richard CummingsFacebook “Ask a Question” Polling Feature Gone