Does the End of Google Authorship Leave You…Frustrated?

Richard CummingsSocial Media, The SEO System Blog Leave a Comment

Google Authorship promised to be a means for authors to establish credibility, authenticity, and build greater audiences for their online content. Given this promise, legitimate authors (and some presumably illegitimate ones) flocked to establish their Google+ identities and apply Google Authorship markup to all of their web content. And then, Google pulled the rug out from the under the whole …

Press Releases and SEO: Still Brothers in Arms?

Richard CummingsSEO, The SEO System Blog, Web Content Marketing

Before the many Google algorithmic changes, press releases were a great tool in your SEO arsenal to publicize your web content.  Now, with duplicate content and unearned inbound links incurring high penalties, it’s time to reevaluate this once-proven strategy and ask:  Are press releases and SEO still brothers in arms?

A Secure (HTTPS) Website in 2018: 10 Facts & Myths (and lots of great resources)

Richard CummingsSEO, The SEO System Blog, Web Design 1 Comment

In this article, I have placed all the HTTPS/SSL tidbits into a pot and distilled them into these “10 Facts & Myths” about creating secure websites. What inspired me to do this? Recent conversations with both peers and client have taught me two things about creating secure (HTTPS) websites: Many companies still haven’t moved their websites to HTTPS (Learn how …

Social Media First Impressions

Social Media “Impressions”: What Impression is Your Business Creating?

Richard CummingsSocial Media, The SEO System Blog Leave a Comment

Have you ever considered doing business with a company only to look at their social media profiles and deciding to go with another company? I certainly have and perhaps you too. Many executives don’t understand the value of social media marketing.  They want hard data to determine the exact ROI that social media can provide their company.  But, in this …

on-page-seo-analysis

On-Page SEO Optimization In 2019: How to Get the #1 Spot in Google with Great On-Page SEO!

Richard CummingsOn-Page SEO, The SEO System Blog, top-10, Web Content Marketing Leave a Comment

With some quick on-page SEO optimization, you can get to the top of Google using these 7 techniques. Don’t believe me? Well, take a look at the picture on the top right of this post. That’s where my page about online buying behavior in 2018 ranks for its key term “Who Buys Online”. Following the on-page SEO checklist below, you …

Minimalist Website Design & SEO: Creating Sites for People and Search Bots

Richard CummingsOn-Page SEO, The SEO System Blog, Web Design Leave a Comment

In 2014, the endless enmity between the web design people and the SEO specialists should have subsided but it hasn’t. I constantly come across web designers and SEO specialists in conflict. Of late, I have seen both sides arguing over minimalist web design. In this post, I’ll review the challenge of minimalist web design as it relates to SEO and …