How Facebook Graph Search Affects Google

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The new Facebook Graph Search has benefits for individual users of Facebook as well as businesses. [dropcap2]U[/dropcap2]nfortunately, Internet marketers and individuals trying to increase web traffic have not realized a change in Google algorithms and search functions. Google so far has downplayed the effect Graph Search has had on Google search results, which has made people nervous. It’s important to …

How to Engage Your Target Market with Twitter

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Twitter is an invaluable tool for reaching a large audience simultaneously. This is especially useful for marketers that wish to deliver content to their target markets. When Twitter is included in a marketing scheme, it can be utilized to reach potential customers and to expose them to your brand, products and services.

How to Respond to Positive and Negative Feedback on Social Media

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Social media allows consumers to voice their opinions about a brand to a wide audience, more quickly than ever before. Platforms such as Twitter and Facebook allow consumers to lead the conversation, leaving brands with little control over what is said. However, brands do have control over how they take action when either negative or positive comments about them are …

What Is My Google+ URL Address?

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Question: What is my exact Google+ URL? I keep reading about the benefits of Google Authorship and that I need to get my Google+ profile out there, but I want to know what is the proper Google+ URL. When I hover over my name it gives me subdirectories like “https://plus.google.com/u/0/ XXXXXXXXXXXXXXXXXX”. So, what is the proper format for the Google+ …

When and Why Google Should Fear Facebook: A Behavioral Analysis

Richard CummingsSocial Media, The SEO System Blog 1 Comment

While experts give us exhaustive speculation on user behavior, the best way to understand how people currently use Facebook and Google is to watch them. With all the hubbub surrounding the launch of the of the new “Facbook Graph Search” feature, many speculated that this would spell the beginning of the end for Google search.   This is not the case.  …